Senior Social Media Executive

1 week ago

Bengaluru East, India Digitosis | ROI-Based Digital Marketing Company Full time

Job Description for Senior Social Media Executive


About the Role:

This is a full-time on-site role for a Senior Social Media Executive located in Kalyan Nagar, Bengaluru. The Senior Social Media Executive will be responsible for executing marketing campaigns on various social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Instagram for multiple clients from different industries. This role focuses heavily on the execution of social media strategies to boost brand recognition, enhance customer engagement, drive website traffic, and generate leads and conversions. The Senior Social Media Executive will work closely with cross-functional teams, including content, design, art, and camera crew.


Responsibilities:

Content Creation & Execution:

- Craft captivating and brand-aligned content across various formats (text, images, videos) that resonate with target audiences.

- Schedule and publish content strategically across platforms ensuring optimal reach and engagement.

- Assist in managing paid social media campaigns, optimizing budgets and targeting for maximum impact.


Community Management & Engagement:

- Foster positive brand interactions by actively engaging with followers, and responding to comments and messages promptly and professionally.

- Monitor online brand sentiment and address any concerns proactively.

- Build and curate online communities that strengthen brand loyalty.


Performance Analysis & Reporting:

- Track key social media metrics such as reach, engagement, website traffic, and lead generation.

- Analyze data to identify campaign strengths and weaknesses, and use insights to optimize performance.

- Generate insightful reports and present findings to clients and internal stakeholders.


Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field preferred.

- Minimum 1 year of experience in social media marketing, ideally within an agency setting.

- Proven track record of developing and executing successful social media campaigns.

- Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) and their algorithms.

- Excellent copywriting skills with the ability to create engaging and impactful content.

- Data-driven approach and proficiency in social media analytics tools.

- Excellent communication, collaboration, and organizational skills.

- Highly motivated, proactive, and a self-starter with a can-do attitude.

- Passion for creativity and staying ahead of the curve in the ever-evolving social media landscape.


We're seeking a passionate and proactive social media whiz to join our award-winning team You'll be the creative force behind executing engaging social media strategies that drive brand awareness, audience growth, and measurable results for our diverse clientele. You'll work closely with senior team members to ensure our social media presence reflects our commitment to innovation and data-driven success.


About the Company, Digitosis:


We are an advanced digital marketing company, operating in India and the UAE by being the growth partners to large corporations, medium enterprises to start-ups.


Our integrated marketing approach combines the best of technology and art to empower organizations to achieve their objectives. Apart from Search Engine Optimization (SEO), Social Media Marketing, and Performance Marketing, we specialize in Brand Strategy, Website Development, Content Marketing, and Product Launch.


We have worked with partners from across the industries and have in-depth knowledge of Healthcare, Education, EdTech, Information Technology, Finance, Services, and Manufacturing. If you’re looking for the stupendous growth of your organization, then you will find us passionately working alongside you to ensure it


Salary: As per industry standards


Office Location: Kalyan Nagar, Beside CMR College City Campus


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