Digital Strategy Lead

Location: Bengaluru (Bangalore), India — remote-friendly with overlap to UK & US time zones

Employment: Full-time

Reports to: Directors

Works closely with: Client Services Manager, Delivery Manager, Channel Specialists (SEO, PPC, Web), QA

About Us

JOAN Digitech is a fast-moving, boutique digital agency operating across the UK, US and India. We help e‑commerce brands unlock growth through sharp strategy and exceptional execution in SEO, PPC, content and web. We’re a small, ambitious team that values ownership, clarity and outcomes.

Role Overview

We’re hiring a Digital Strategy Lead to own cross‑channel strategy (SEO, PPC, Web) for e‑commerce clients, lead client conversations end‑to‑end, and set direction for our specialist teams. You’ll translate business goals into clear strategies and defend them with data; orchestrate delivery with the Delivery Manager; and ensure our work lands on time, to spec, and with measurable impact. This role suits an entrepreneurial self‑starter with faultless English communication, who can think strategically and operate hands‑on in a fast‑paced startup environment.

What You’ll DoStrategy & Direction

• Own the integrated growth strategy across SEO, PPC and Web for a portfolio of e‑commerce clients.
• Turn commercial goals into channel roadmaps, quarterly OKRs and test‑and‑learn plans.
• Define information architecture, CRO hypotheses, landing page briefs and content frameworks.
• Establish measurement plans, attribution approach and incrementality testing where applicable.

Client Leadership

• Lead discovery, strategy presentations, QBRs and weekly/bi‑weekly work‑in‑progress calls.
• Present and defend recommendations with clear narratives and evidence; manage objections.
• Build trusted relationships with senior client stakeholders; surface opportunities and risks early.

Planning, Delivery & Governance

• Convert strategies into clear scopes, milestones and briefs; ensure Delivery Manager has what they need to plan sprints and resourcing.
• Set quality bars and acceptance criteria for deliverables (SEO audits, ad builds, landing pages, dev tickets, dashboards).
• Maintain a risk log; proactively unblock delivery and escalate where needed.

Team Leadership (Matrix)

• Provide day‑to‑day strategic guidance to SEO, PPC and Web specialists; review and sign off key outputs.
• Coach teams on decision‑making, prioritisation and data storytelling; contribute to playbooks and templates.
• Foster a culture of accountability, speed and high craftsmanship.

Performance, Analytics & Insight

• Own KPI frameworks (revenue/ROAS, CPA, MER, CVR, AOV, LTV, organic sessions/visibility, tech health).
• Direct analytics setup (GA4, GTM), product feed hygiene, conversion tracking and event taxonomy.
• Build concise, insight‑led reporting; translate data into decisions and next actions.

Growth & Commercials

• Identify expansion opportunities (new channels, CRO, feed optimisation, internationalisation).
• Support proposals, pitches and forecasting for new business and upsell.

What You’ll BringMust‑Have Experience

• 7+ years in digital performance roles spanning SEO, PPC and Web/CRO , with at least 3 years in a client‑facing strategy lead/lead consultant capacity for e‑commerce brands.
• Proven ownership of multi‑channel roadmaps delivering measurable revenue growth.
• Hands‑on credibility: comfortable reviewing SEO technical audits, building/QAing paid campaigns, and shaping web backlogs with developers.

Technical Fluency

• SEO: Technical audits (CWV, rendering, crawl/indexation, schema), content strategy, internal linking, international SEO.
• PPC/Paid Social: Google Ads, Microsoft Ads, Meta, LinkedIn/TikTok (as relevant), feed management, audiences, creative testing, budgeting and pacing.
• Web/CRO: Shopify/WordPress familiarity, UX heuristics, experimentation, landing page briefs, basic HTML/CSS/JS literacy helpful.
• Analytics: GA4, GTM, Looker Studio; comfort with attribution concepts and testing.

Communication & Ways of Working

• Faultless English written and spoken; concise storytelling and deck craft.
• Exceptionally organised; able to run multiple accounts across time zones without dropping balls.
• Startup mindset: ownership, bias to action, comfortable with ambiguity and context‑switching.

Location & Hours

• Bengaluru (Bangalore) preferred. Remote within India considered.
• Willingness to align hours for regular overlap with UK (GMT/BST) and US (ET/PT) clients.

Nice to Have

• Experience with international rollouts, multi‑store/multi‑language SEO.
• Familiarity with ecommerce platforms (e.g., Shopify, Wix, WooCommerce), product schema, and PMax best practices.
• Experience shaping QA standards and delivery playbooks in an agency.
• Public speaking or thought leadership (webinars, blogs, events).

What We Offer

• Competitive compensation with performance incentives.
• Remote‑friendly, flexible working with a trusting, outcomes‑first culture.
• Direct impact: shape how a growing agency delivers strategy and performance.
• Professional development budget; exposure to UK/US e‑commerce brands.
• Laptop and essential work tool reimbursements where applicable.

How to Apply

Send your CV and a short note/cover letter to (subject: Digital Strategy Lead – Your Name ), including:

• 2–3 concise case studies showing cross‑channel impact (problem → strategy → actions → outcomes).
• A sample deck or reporting snapshot that demonstrates your storytelling and rigour.
• Availability and location.

JOAN Digital is an equal opportunity employer and does not discriminate on the grounds of gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates are assessed on merit, qualifications and ability to perform the role.

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