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Digital Marketing Executive

2 months ago

west bengal, India Turtle Limited Full time
About Us
Our Story Started in Kolkata, West Bengal. The Year 1993
.India was on the precipice of significant social change with increasing influences from the West
.India's youth were beginning to stir, seeking exciting modern lifestyle experiences. The directors of the Turtle Clothing Company understood that the Indian Fashion landscape was to change forever. Embracing these dynamic changes the brand delivered to the high streets of India, a modern product and brand that appealed to this new youth movement
.Today, 30 years later brand Turtle continue to deliver the best of global styling and inspirations, whilst staying true to their heritage
.
Role Overvie
w:We are seeking a highly skilled Digital Marketing Executive with good technical and social media backend understanding to join our team. If you possess a strong technical background in digital marketing and analytics, with a passion for optimizing online performance, we want to hear from yo
u.
Key Responsibilit
ies1. Social Media Analyti
cs:Monitor, analyze, and report on social media performance across platforms using various analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) (paid and non-paid tools
) .Track key metrics such as engagement, reach, impressions, and conversion rates to assess the effectiveness of social media campaig
ns.Identify trends, insights, and opportunities for optimization based on data-driven analys
is.
2. Website Management &
SEO:Oversee the technical management and maintenance of company website, ensuring optimal performance, security, and user experie
nce.Implement and manage on-page and off-page SEO strategies to improve website visibility and search engine ranki
ngs.Conduct regular website audits, keyword research, and competitor analysis to identify areas for improvem
ent.
3. Programmatic Banners & Digital Adverti
sing:Develop and manage programmatic banner ad campaigns, including setup, targeting, optimization, and repor
ting.Collaborate with the creative team to design effective banner ads that align with marketing objectives and brand guidel
ines.Monitor campaign performance and adjust strategies based on real-time data and tr
ends.
4. Website Analytics & Performance Tra
cking:Set up and configure website analytics tools (e.g., Google Analytics, Facebook Analytics) to track user behaviour, traffic sources, and conversion e
vents.Create detailed reports and dashboards to present website performance metrics, providing actionable insights to stakeho
lders.Identify user behaviour patterns and make recommendations to improve website conversion rates and overall perfor
mance.
5. Trend Analysis & Strategy Devel
opment:Stay up to date with the latest digital marketing trends, tools, and techno
logies.Analyse market trends and consumer behaviour to inform marketing strategies and t
actics.Provide recommendations for new digital marketing initiatives based on trend analysis and emerging techno
logies.
Qualifi
cations:Bachelor’s degree in marketing Information Technology, Computer Science, or a relate
d field.3+ years of experience in digital marketing analytics, SEO, website management, or a related technic
al role.Proficiency in analytics tools such as Google Analytics, Facebook Analytics, and social media monitorin
g tools.Strong understanding of SEO principles and best pr
actices.Experience with programmatic advertising platforms and campaign man
agement.Technical proficiency in website management, including CMS platforms (e.g., WordPress,
Drupal).Strong analytical skills with the ability to interpret data and provide actionable i
nsights.Knowledge of HTML, CSS, and basic web development is
a plus.
Preferre
d Skills:Experience with A/B testing and conversion rate optimization (CRO) te
chniques.Familiarity with tag management systems like Google Tag
Manager.Ability to work independently and collaboratively in a fast-paced env
ironment.Excellent communication skills, both written and verbal, with the ability to present technical information to non-technical stak
eholders.