Performance Marketing Manager

1 day ago

Kolkata, India InterviewCall Full time

Location:
Kolkata (On-site, full-time)

Experience:
2–4 years in performance marketing

CTC:
Competitive + performance-linked incentives

About InterviewCall

InterviewCall is a premium job-switch program for software engineers, helping mid-career professionals crack top product companies (Google, Uber, Zomato, Hotstar, and more). We're scaling fast and looking for a sharp performance marketer to own and grow our paid marketing engine.

Role Overview

We are hiring a Performance Marketing Manager
who will be responsible for running, scaling, and optimizing paid campaigns across
Meta, Google/YouTube, and LinkedIn
. You'll be working closely with the founders and sales leadership to drive predictable, high-quality leads that convert into enrollments.

Responsibilities

  • Run and optimize paid campaigns on Meta, Google/YouTube, and LinkedIn
  • Scale budgets systematically while keeping ROI intact
  • Implement conversion tracking (Meta CAPI, Google Offline Conversions, LinkedIn OCT)
  • Build funnels: cold, warm, and hot retargeting campaigns
  • Collaborate with content/design team to create high-performing creatives
  • Track and report on
    CAC, ROAS, and lead-to-sale performance
  • Run continuous A/B tests on creatives, hooks, and targeting
  • Work closely with the sales team to ensure lead quality and feedback loops

Requirements

  • 2–4 years of experience in performance marketing (B2C preferred, high-ticket is a plus)
  • Hands-on with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
  • Strong understanding of tracking, attribution, and funnels
  • Data-driven with strong analytical and reporting skills
  • Ability to manage budgets and scale profitably
  • Creative mindset for testing new hooks and ad angles

Why Join Us?

  • Direct exposure to founders (ex-Goldman Sachs)
  • Freedom to experiment and scale campaigns fast
  • Above-market compensation with Kolkata cost advantage
  • Be part of a fast-growing company in a high-impact role

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