Brand marketing

About the RoleWe are seeking an experienced and visionary Head of Marketing & Brand Strategy to lead the end-to-end brand narrative, product positioning, and omnichannel marketing strategy for our client, a fast-growing digital-first D2 C brand. The ideal candidate will be a strategic thinker, a customer-obsessed storyteller, and a data-savvy brand custodian who can drive both brand equity and commercial outcomes. This is a Leadership level role reporting directly to the Founder/CEO and offers the opportunity to shape the next phase of brand growth, innovation, and market leadership.Position Title: Head of Marketing & Brand StrategyLocation: BangaloreExperience Required: 6–12 years of leadership experience in Brand, Marketing, and Growth StrategyIndustry Preference: FMCG, FMCD, D2 C, Personal Care, Skincare, E-commercePedigree college preferredKey ResponsibilitiesBrand Vision & Strategic Leadership- Define and execute a compelling brand vision that resonates with today’s conscious, digital-first consumer.- Craft differentiated brand positioning and integrated marketing strategies aligned with business growth objectives.- Drive brand storytelling across platforms to deepen emotional resonance and build long-term brand equity.Product Strategy & Market Innovation- Partner with the Product & R&D teams to influence the product roadmap based on market insights, customer needs, and category trends.- Own the Go-to-Market strategy for new product launches with a sharp focus on impact, innovation, and speed-to-market.- Ensure continuous innovation and relevance through consumer and competitor intelligence.Omnichannel Marketing & Content Ecosystem- Lead and orchestrate brand presence across digital, social, performance, influencer, PR, and offline touchpoints.- Build an ecosystem of high-impact campaigns that integrate content, commerce, and community to drive conversion and retention.- Ensure seamless execution across owned, earned, and paid media channels.Influencer, PR & Strategic Alliances- Cultivate long-term partnerships with influencers, content creators, and brand ambassadors aligned with brand values.- Develop strategic media and PR alliances to enhance brand visibility and thought leadership in the category.- Own the brand's voice in public, press, and partner-facing conversations.Performance, SEO & Growth Marketing- Drive collaboration with performance and SEO teams to ensure brand-led growth in organic and paid channels.- Guide the creation of marketing assets and campaigns that drive traffic, engagement, and acquisition.- Integrate brand marketing with growth goals through measurable KPIs.Leadership & Team Development- Lead, inspire, and mentor a high-performing team of creatives, marketers, growth specialists, PR, and brand strategists.- Foster a culture of creativity, experimentation, and accountability.- Drive cross-functional collaboration with Product, Growth, Marketplace, and Operations teams.Ideal Candidate Profile- 6–12 years of progressive experience in brand and marketing, with at least 2 years in a senior leadership role.- Proven success in building and scaling brands within D2 C, personal care, FMCG, or lifestyle sectors.- Deep understanding of brand building in a digital ecosystem, with strong acumen in consumer psychology and emerging trends.- Demonstrated ability to lead teams across creative, growth, and strategic verticals with a bias for execution.- Highly analytical and metrics-driven; able to balance creativity with commercial impact.- Strong communication, stakeholder management, and storytelling skills.