Senior Manager

1 week ago


gurgaon, India Honasa Consumer Ltd. Full time
Job Overview –
The successful candidate will be responsible for End 2 End category growth, P&L management and marketing for the leading category {Skin or hair} at Mamaearth. Including managing the E2E value chain, developing the marketing strategy for its sub-categories and executing structured marketing capability building initiatives across revenue & marketing channels . Responsible for the brand experience across all touchpoints, by development and localization of the winning campaigns for the product portfolio. Would be expected to meet the topline and bottom line targets for the business; build long term competitive strength.
Responsibilities & Duties -
Category and competition understanding with full knowledge of category landscape & market size
Driving category marketing strategy and category development roadmap
Consumer understanding and plan & execute any researches required for category understanding and development
Product portfolio management
ATL/BTL, marketing initiative across channels
Developing & driving channel strategy (Digital, Ecommerce, Offline, Others)
P&L, cost management & financial operations
Should be able to expand with the role & responsibilities over time
Minimum Qualification & Must Haves -
MBA from a known B-school
Total of 3-5 years’ experience of which at least 2+ years’ work experience in a category marketing or brand manager role
Marketing exposure with an FMCG company preferred
Prior P&L handling experience
Expertise in driving marketing strategies across channels (Digital + Offline)
Willing to upskill, unlearn and learn
Great people skills and communication capabilities
Agile enough to implement newly acquired knowledge for role benefit
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