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Head of Marketing

2 months ago

Mumbai, India National Payments Corporation Of India (NPCI) Full time
Job Location:

Mumbai

Job Profile:As a marketing Lead you will be responsible for the overall marketing strategy, budget, and performance of an organization's marketing department.Their responsibilities include:• Designing marketing strategies across multiple categories

across online and offline channels• Revamp marketing campaigns to alter th e brand identity• Handle marketing budgets and expenditures• Lead

brand communicatio n strategies and handle the

ATL/BTL strategies• Manage multiple channels for marketing such as

General Trade/Ecom/B2B/Retail• Lead media initiative for online and offline channels including for rural/semi-urban segments• Lead integrated marketing campaigns across multiple channels, including

digital, print, social media, and email• Manage and lead competitive analysis,

pricing strategies• Listen to the trends of the market and direct the

market researc h efforts of the company•

Analyze customer segment, traffic behaviou r and take appropriate decision for RO

ICandidate should be:• Having an experience across industries

– FMCG, Advertising (ATL/BTL/Activation), Ecommerce.• Should have Marketing experience with Brands as well as possibly some agency experience too.• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goal

s.

Company

U RL: Payments Corporation of India (NPCI), an umbrella organisation for operating retail payments and settlement systems in India, is an initiative of Reserve Bank of India (RBI) and Indian Banks’ Association (IBA) under the provisions of the Payment and Settlement Systems Act, 2007, for creating a robust Payment & Settlement Infrastructure in In

dia.