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Created Business

2 months ago

bangalore, India Bennett Coleman and Co. Ltd Full time

About Function/Department

Response is the Marketing and Sales function of the Company and contributes 90% to the Company’s topline. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About the Position

This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted towards existing and new markets by performing the following duties personally or through subordinates. 

Areas of Responsibility

New age brand solutioning. Ability to leverage content, masthead and credibility of our business/medium. Ability to work with brands, understand their business and brand objectives and carve out customised partnership opportunities basis the brief.  Extremely strong revenue orientation. This is NOT a creative profile.  Ability to identify consumer trends and build relevant, new age, platform agnostic, content driven IPs and brand solutions.  Rapidly build consumer participation by growing Offline & Online communities and enabling consistent long term engagement. Design and leverage relevant content for these platforms  Internal & External stakeholder management.  Presentation decks, knowledge of the digital medium is critical. 

Educational Qualifications Required

 Graduates/MBA candidates preferred

Relevant Experience

10 - 15 years of experience

Required Skills:

Previous experience in concept selling  Excellent oral, written communication skills  Knowledge of the industry and the market  Knowledge of Power Point & Excel is a must

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