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Digital Marketing Manager

4 weeks ago

Pune, India MagicWorks Full time

Role & responsibilities

1. Strategy Development and Execution

  • Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives.
  • Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.
  • Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.

2. Content Creation and Optimization

  • Content Strategy: Develop content strategies that align with marketing goals and target audience needs.
  • Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.
  • SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.

3. Social Media Management

  • Platform Management: Manage the company's presence on social media platforms, including content planning and posting.
  • Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.
  • Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

4. Analytics and Reporting

  • Performance Tracking: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.
  • Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.
  • Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.

5. Collaboration and Coordination

  • Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.
  • Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.
  • External Partners: Manage relationships with external vendors, agencies, and partners as needed.

6. Customer Relationship Management (CRM)

  • Database Management: Manage and utilize the companys CRM system to track customer interactions and data.
  • Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.

7. Innovation and Trend Monitoring

  • Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.
  • Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

8. Compliance and Ethics

  • Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.
  • Ethical Practices: Promote ethical marketing practices and maintain the companys reputation.

Preferred candidate profile

  • Must possess strong communication, presentation, and negotiation skills
  • Must be familiar with analysing statistics and formulating sales data
  • Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment
  • Knowledge of advertising sales or sales promotions
  • Knowledge of online marketing
  • Minimum 3 years of experience in digital marketing environment.
  • Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Bachelor's degree or Master's degree in marketing, communications, or a related field (preferred)