▷ (05/05/2024) Digital Ad Operations

2 weeks ago


Mumbai, India Republic World Full time
Overview: This position requires a person who has exceptional knowledge of Campaign management. He/she should be able to handle end-to-end campaign execution including creative QC, campaign set-up, and campaign optimization for Display and Video.

The stakeholder must have a stronghold in campaign analytics, performance and inventory management.

Experience Range: 2-5 years of Relevant Experience with a Bachelor's degree.

Role: Associate / Assistant Manager

Job Location: Mumbai / Noida

Key Responsibilities:

Campaign Management:

- Excellent Command over Google Ad Manager.- Understanding of various ad formats in Display including HTML and innovative ads.- Understanding of Video campaign set-up and deliveries.- Knowledge of campaign-related metrics like CTR, VTR, Viewability, and eligibility.- Knowledge of Reporting dashboard and scheduling of reports.

AdTech Implementation:

- Understanding of how Ad units are created.- Knowledge of implementation of ad unit on a property- Understanding of using Google console and debugging errors in ad code implementation.

Data Analysis and Optimization:

- Utilize data analytics and key performance indicators (KPIs) to assess the effectiveness of campaign strategies.- Implement A/B testing and other optimization techniques to improve ad performance and user engagement.- Provide regular reports and insights to stakeholders on campaign metrics.

Cross-Functional Collaboration:

- Should be able to liaise with tech, sales, analytics, and SEO teams to work closely with them to drive the necessary results.

Qualifications:

- Bachelor’s degree in Business, Marketing, Advertising, or a related field. Master’s degree is a plus.- Proven experience in a similar role focusing on digital monetization and AdTech.- Strong understanding of advertising technologies, programmatic advertising, and digital marketing trends.- Excellent analytical and problem-solving skills with the ability to interpret data and trends.- Experience with ad-serving platforms, ad exchanges, and demand-side platforms (DSPs).- Strong leadership and team management skills.- Ability to take ownership- Exceptional communication and interpersonal skills.- Ability to thrive in a fast-paced and dynamic work environment

What do we offer?

- Excellent Career Progression- Competitive Compensation Package- Health Insurance- Energetic and Enthusiastic Work Environment
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