Digital Ad Operations

3 weeks ago

Mumbai, India Republic Business Full time

Overview: This position requires a person who has exceptional knowledge of Campaign management. He/she should be able to handle end-to-end campaign execution including creative QC, campaign set-up, and campaign optimization for Display and Video.


The stakeholder must have a stronghold in campaign analytics, performance and inventory management.


Experience Range: 2-5 years of Relevant Experience with a Bachelor's degree.


Role: Associate / Assistant Manager


Job Location: Mumbai / Noida


Key Responsibilities:


Campaign Management:

  • Excellent Command over Google Ad Manager.
  • Understanding of various ad formats in Display including HTML and innovative ads.
  • Understanding of Video campaign set-up and deliveries.
  • Knowledge of campaign-related metrics like CTR, VTR, Viewability, and eligibility.
  • Knowledge of Reporting dashboard and scheduling of reports.


AdTech Implementation:

  • Understanding of how Ad units are created.
  • Knowledge of implementation of ad unit on a property
  • Understanding of using Google console and debugging errors in ad code implementation.


Data Analysis and Optimization:

  • Utilize data analytics and key performance indicators (KPIs) to assess the effectiveness of campaign strategies.
  • Implement A/B testing and other optimization techniques to improve ad performance and user engagement.
  • Provide regular reports and insights to stakeholders on campaign metrics.


Cross-Functional Collaboration:

  • Should be able to liaise with tech, sales, analytics, and SEO teams to work closely with them to drive the necessary results.


Qualifications:

  • Bachelor’s degree in Business, Marketing, Advertising, or a related field. Master’s degree is a plus.
  • Proven experience in a similar role focusing on digital monetization and AdTech.
  • Strong understanding of advertising technologies, programmatic advertising, and digital marketing trends.
  • Excellent analytical and problem-solving skills with the ability to interpret data and trends.
  • Experience with ad-serving platforms, ad exchanges, and demand-side platforms (DSPs).
  • Strong leadership and team management skills.
  • Ability to take ownership
  • Exceptional communication and interpersonal skills.
  • Ability to thrive in a fast-paced and dynamic work environment


What do we offer?

  • Excellent Career Progression
  • Competitive Compensation Package
  • Health Insurance
  • Energetic and Enthusiastic Work Environment

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