Head of Insights

4 weeks ago

India Taggd Full time

About This Opportunity

We are seeking a highly skilled Market Research Leader to drive real growth, new product development, and customer loyalty through market research, customer insight studies, deep data analytics, and competitive benchmarking.

This is an exciting opportunity to lead strategic research initiatives, providing actionable insights into market trends, customer behavior, and competitive dynamics.

Key Responsibilities:

  • Deliver High-Quality Market Research Outputs
    • Develop, execute, and oversee comprehensive market research projects (both qualitative and quantitative), ensuring robust methodologies and actionable insights.
    • Present explanations of output which tie-in with other data sources.
  • Drive Results from Market Research with Stakeholders
    • Partner with senior leadership, product planning teams, branding, sales, after sales, and other departments to deliver insights that influence strategic decisions across the organization.
    • Organising Action-Planning Workshops as required.
  • Manage Relationships with External Partners
    • Manage relationships with external research vendors, consultants, and other key partners to ensure quality and cost-effective research outputs.
    • Negotiate Research costs well.
  • Experiment with New Technologies
    • Create Pilots to apply new methodologies effectively.
    • Provide technical explanations for complex Market Research techniques when called for.
  • Deliver Market Research Projects Within Committed Timelines
    • Oversight of market research budget, ensuring resources are allocated efficiently while adhering to strict processes and maintaining high-quality standards.
    • Maintain good communication with internal stakeholders on output expectations, timelines etc.

Qualification & Experience Required:

  • Educational Qualifications:
    • MBA from a reputed college.
    • Exposure to Maths / Statistics at Under-grad level preferred.
  • Professional Experience:
    • 10+ years of experience in market research and insights, with at least 5 years in a leadership role.
    • Proven experience in both qualitative and quantitative research methodologies, including survey design, data analysis, focus groups, ethnography, and secondary research.
    • Experience with advanced data analytics tools, customer analytics platforms, and market research software (e.g., SPSS, Tableau, Qualtrics, etc.). Some Auto exposure and/or auto passion is a must. Experience in Marketing roles will be a bonus.
    • Strong Negotiation skills. Able to negotiate costs as well as timelines well with both Agencies and internal stakeholders.
    • Great communication and articulation of thoughts.
    • Good visualisation and conceptual skills.

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