Associate Product Manager

1 month ago


Noida, India Times Internet Full time

At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India’s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces and transactions.

Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes , NBT, ET Money, TechGig, Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas and technologies that help people make the most of every day.

Build a career of purpose & passion with Times Internet.

Role: Associate Product Manager

Location: Noida

Roles & Responsibilities:

We are seeking a dynamic and results-driven Product Manager to join the Reader Revenue team at Times Internet. In this pivotal role, you will be at the forefront of managing the entire life cycle of digital subscription, transactions, and events products. Your focus will encompass critical aspects such as content discovery, subscriber conversion, engagement, retention, and renewals, making you the key advocate for subscribers.

Collaborating closely with senior management, editorial, engineering, UX, and analytics teams, you will play a central role in shaping the direction of our products and features to drive revenue through our digital readership.

If you thrive in a fast-paced environment, are passionate about delivering innovative solutions, and have a keen understanding of the digital subscription landscape, we invite you to join us in this exciting opportunity.

Primary Responsibilities:

  • Holistic Product Management: Manage end-to-end product requirements, conduct competitive and market analyses, oversee product adoption, and seamlessly integrate with business, engineering, and support teams.
  • Innovative Ideation: Develop product design flow and conceptualize solutions that seamlessly blend elegance with strong data-driven insights.
  • Analytics Expertise: Utilize tools such as Google Analytics, Clevertap, SQL, MongoDB, and in-house analytics tools to derive meaningful insights and drive data-informed decision-making.
  • Agile Project Management: Employ Agile/Lean methodologies for effective project management, ensuring timely and efficient product development.
  • Collaborative Marketing: Collaborate with Corporate Marketing to develop impactful marketing campaigns, product promotions, and manage marketing budgets.
  • Risk Management: Identify key risks and dependencies, partnering with cross-functional teams to build robust product strategies that prioritize successful product launches.

Minimum Qualification:

  • 1-4 years of digital product management experience in a B2C organization. Prior experience in subscription products or the content/media industry is a significant plus.
  • Bachelor's degree in Engineering and a Master's in Business Administration from a top-tier university.
  • Analytics Proficiency: Proficient in internet metrics, Google Analytics, and other relevant analytical tools.
  • Passionate Creativity: Demonstrates a passion for creativity and communication across multiple touchpoints within the digital subscription landscape.
  • Influence and Advocacy: Possesses the ability to influence, motivate, and advocate for user needs within the team and among key stakeholders.
  • Communication Skills: Exhibits excellent written and verbal communication skills, with the ability to articulate thoughts and vision effectively.
  • Interpersonal Skills: Demonstrates strong interpersonal skills, communicating concisely and confidently at all organizational levels.
  • Project Prioritization: Exhibits a strong bias for execution, with the ability to prioritize and manage multiple projects concurrently.



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