Chief Marketing Manager

3 weeks ago

Noida, India Accounts NextGen Full time

About Us
NextGen Group

Job Description
About the Role:
We are seeking a dynamic and results-driven
Chief Marketing Manager
to lead our marketing team and drive the strategic vision of our brand. The ideal candidate will have
7+ years of experience
in marketing leadership roles, with a proven track record in
team management
,
performance marketing
, and
digital strategy execution
in a similar domain. You should possess deep knowledge of
custom sales funnels, audience segmentation, content marketing, SEO
, and
AI-driven tools
that enhance marketing productivity and effectiveness.

Key Responsibilities
Develop and execute a comprehensive marketing strategy aligned with business objectives and growth targets.

Lead, mentor, and manage a high-performing marketing team, fostering a culture of innovation, accountability, and continuous learning.

Oversee the design and optimization of
custom sales funnels
to improve lead generation, conversion rates, and customer retention.

Leverage data-driven
segmentation
strategies to enhance targeting and personalize customer journeys across all digital channels.

Guide content marketing initiatives, including blogs, email campaigns, video, and social media, to increase brand awareness and drive engagement.

Implement and manage effective
SEO strategies
to boost organic traffic and improve SERP rankings.

Stay ahead of the curve with emerging
AI marketing tools
, integrating automation and analytics to streamline workflows and improve decision-making.

Collaborate with Product, Sales, and Customer Success teams to ensure alignment on campaigns and messaging.

Own the marketing budget and ensure efficient allocation of resources for maximum ROI.

Monitor, measure, and report on key marketing KPIs, providing regular insights and recommendations to leadership.

Requirements
Key Requirements:
Bachelor's/Master's degree in Marketing, Business Administration, or related field.

7+ years of proven experience
in a senior marketing role with demonstrated success in team leadership and digital campaign execution.

Strong understanding of
sales funnel creation and optimization
.

Experience in audience
segmentation, buyer persona development
, and customer lifecycle management.

Expertise in
content marketing
, SEO, and performance tracking tools (Google Analytics, SEMrush, etc.).

Advanced proficiency in
AI-powered marketing tools
(e.g., Jasper, ChatGPT, , HubSpot AI, etc.).

Excellent leadership, communication, and project management skills.

Analytical mindset with strong decision-making and problem-solving abilities.

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