Creative Associate

18 hours ago

Gurgaon, India LaFetch Full time

Creative AssociateLocation: Gurgaon Office (In-office, 5 days a week)About the Role:LaFetch is building how India discovers and shops fashion.We bring together the coolest homegrown brands — curated with care and delivered in 60 minutes across Delhi NCR.We’re looking for a Creative Strategist — someone who can think big, move fast, and execute ideas that make noise. From scripting YouTube videos to spotting the next trend before it blows up, you’ll be the bridge between brand storytelling and performance-driven marketing.If you’re the kind of person who lives on the internet, thrives in brainstorming sessions, and isn’t afraid to jump in front of the camera — this role’s for you.What You’ll Do:- Plan and manage monthly YouTube content calendars that align with brand and campaign goals.- Ideate, script, and reference content for YouTube and other social platforms.- Coordinate with the video editing team for edits, post-production, and publishing timelines.- Be comfortable in front of the camera — whether hosting, narrating, or appearing in short-form videos.- Identify and leverage trends across pop culture, fashion, and creator content.- Conduct post-performance analysis to measure growth, engagement, and audience insights.- Act as a creative bridge between the brand and marketing teams, ensuring every campaign goes live with the right assets across the LaFetch app and website.- Collaborate with internal teams for shoots, concept decks, and creative reviews.-Who You Are:- Outspoken, confident, and camera-friendly.- Obsessed with storytelling, fashion, and social media culture.- A balance of creative thinker + strategic executor.- Excellent communicator who can work cross-functionally.- Thrives in a fast-paced, high-energy startup environment.-Why You’ll Love It Here:- Work at the intersection of fashion, creativity, and technology.- Creative freedom to experiment, pitch, and own your ideas end-to-end.- A team that values originality, boldness, and energy.- Every week brings something new — new drops, new brands, new creative playgrounds.-Preferred Skills:- 1–2 years in content creation, social media, or brand marketing (freshers with strong portfolios welcome).- Understanding of YouTube content strategy, analytics, and audience insights.- Experience in creative strategy, storytelling, and short-form video ideation.- Strong research instincts — you’re always up to date with what’s trending.-We’re a creative-first team that thrives on chaos, caffeine, and killer ideas. If you love fashion, memes, and making things go viral — you’ll fit right in.

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