Brand & Marketing- (B2C) - Mumbai

1 week ago

mumbai, India Godrej & Boyce Mfg. Co. Ltd. Full time
About Godrej & Boyce
Godrej is one of India’s oldest, most trusted and respected brands.
Our founders, Ardeshir and Pirojsha Godrej started the journey in 1897 with Engineering excellence and a strong pioneering spirit, towards making India self-reliant.
Godrej & Boyce (G&B) positively impacts the lives of one-third of India’s population through its diverse presence across 10 industries – from building complex bespoke engineering solutions to making branded consumer goods like appliances, furniture, locks and security solutions. With over 14,000 committed employees working in 14 diverse businesses offering consumer, office and industrial products & services of the highest quality across India and across the globe.
KRA:
Godrej Brand Repositioning
G&B Brand & Marketing Communication across G&B (B2C)
Social Media Platforms for G&B Corporate
Job Description:
Godrej Brand Repositioning
To work closely with the reporting manager on execution of the Brand Repositioning
To ensure guardrails for the master brand, parent and child brands on the brand architecture
To ensure regular review and enhancement of brand health
To leverage stories to promote the G&B brand across B2C businesses across social media, paid media and earned media.
To create an aligned and focused narrative across mediums in digital and print.
To leverage G&B External Corporate Campaigns to build out the G&B narrative of a socially responsible brand, and to properly integrate and align social media content, Good & Green initiatives, and products, and to build out the G&B Employer Brand narrative in a better more user centric way.
To work on G&B Digital Marketing assets including G&B social media platforms, corporate films, website collateral, intranet, Linked-in portal to ensure they align with the overall brand narrative.
Corporate Brand & Marketing Communication across G&B (B2C)
Build out the G&B brand narrative as a purpose driven organisation and ensure that there is a consistent G&B corporate narrative across businesses and the organisation.
Use a data driven approach based on consumer research to determine their efficacy and impact and to make course corrections where necessary.
Select, ideate and partner with agencies on the execution of the brand repositioning.
Provide the brand guidelines and guardrails for the master brand and its use by, parent and child brands (domestic and overseas) and to ensure that all BU campaigns both online and offline do not dilute or detract from the overall G&B brand strengths and corporate narrative.
To review and give feedback on all key B2C BU campaigns (online and offline) and communication of overseas offices and companies.
To provide key inputs and work reporting manager to monitor and guide the corporate media agency (offline & online) for G&B.
To standardize briefs for creative agencies, mainline creative and criteria for appointment of creative agencies both offline and online to raise the quality of collaterals and to negotiate better vendor rates.
To create standard guidelines for execution agencies across businesses for BTL, Events, Printing, Photographers etc and to leverage economies of scale where applicable.
To conduct regular audit of rates and collateral output across G&B businesses for better quality control on output and for the optimization of costs.
Social Media Platforms for G&B Corporate
To work with reporting manager to drive thought leadership for the G&B brand on digital and to successfully launch and build the brand on digital.
Drive Social Media Strategy & Execution: Devise content strategy and seed content through, targeted publications, social media etc and guide the creative content team to ensure we are capturing photographs and videos in the right manner and to ensure that content is being refreshed on all assets in a consistent and timely manner.
To enhance the impact and performance of digital channels based on the metrics defined
Essential : Graduate in any discipline with Post Graduate Qualification in Marketing (Full time)
Essential: 5 -7 years of relevant work experience in Brand Management, offline and online media planning and execution, Digital Marketing, market research, BTL activation, events, channel marketing, trade marketing.
Special Skills Required
Marketing expertise
Strong Communication skills
Expertise in branding and brand communication.
Experience in Creative and Collateral Creation
Good data skills
Good interpersonal skills
Good collaboration skills
Ability to influence key stakeholders.
Strong execution skills and delivery experience.
Digital Marketing and Social Media experience skills
Preferred Skills Required
Experience of working in an organisation with multiple lines of Business
Experience of working in B2C businesses
Expertise in Brand Management
Creative orientation
Strong Execution Track Record

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