Performance Marketer

2 days ago

Kochi, India Lascade Full time

Lascade is a fast-growing mobile app studio building a diverse portfolio of subscription-based apps across health, travel, utilities, and education. We’re looking for a  Performance Marketing Specialist to drive user acquisition and growth through data-driven strategies and bold, creative advertising.

What You'll Do:

  • Run and scale paid campaigns on  Meta (Facebook/Instagram) ,  Google Ads (UAC, Search, Display) ,  TikTok Ads , and more.
  • Work with the product and creative teams to develop  high-performing ad creatives —both static and video.
  • Own performance dashboards and reporting (GA, Firebase, AppsFlyer, MMPs).
  • Optimize campaigns based on KPIs such as CPA, ROAS, CTR, retention, and LTV.
  • Conduct A/B tests on ad creatives, landing pages, and funnel experiences.
  • Stay updated on platform algorithms, targeting hacks, and performance benchmarks.

What We're Looking For:

  • Solid experience running  ROI-driven paid campaigns in the mobile app space.
  • Familiarity with tools like  Firebase, Google Analytics and MMPs
  • A strong creative mindset with knowledge of what makes thumb-stopping ad content.
  • Ability to analyze and interpret campaign data quickly and effectively.
  • Self-driven, analytical, and results-oriented mindset.

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