Retention Manager
2 days ago
Job Title: Retention Manager Job Description: We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and successful throughout their journey. Hands-on experience with MoEngage or similar platforms for lifecycle campaigns, user journey automation, and analytics is essential. Key Responsibilities: 1. Team Leadership & Management - Lead and mentor a team of retention specialists/executives to deliver on student engagement and retention goals. - Establish team KPIs, monitor performance, and ensure accountability across campaigns. - Provide training, coaching, and guidance to ensure continuous skill development within the team. 2. Lifecycle Campaign Strategy & Execution - Design, execute, and optimize retention campaigns focused on improving student engagement, course completion rates, subscription renewals, and reactivation. - Manage personalized multi-channel campaigns via push notifications, in-app messages, email, and WhatsApp using MoEngage. - Develop automated learner journeys and workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data. 3. Cross-Functional Collaboration - Collaborate with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. - Partner with Brand and Creative teams to ensure messaging is motivational, consistent, and aligned with learner success. 4. Content Personalization & Engagement - Build segmented communication strategies for different learner profiles (new users, drop-offs, high performers, inactive students). - Create engagement through nudges, reminders, milestone celebrations, motivational content, and performance-based insights. 5. Performance Analytics & ROI Tracking - Define and monitor key retention KPIs such as active learners, lesson engagement, course completions, subscription renewals, D7/D30 retention, and cohort health. - Use MoEngage Analytics, Google Firebase, and internal dashboards to measure campaign effectiveness and generate actionable insights. - Recommend data-driven improvements to maximize learner engagement and platform stickiness. 6. Platform Mastery - Demonstrate deep expertise in MoEngage, including segmentation, real-time triggers, campaign orchestration, and predictive analytics. - Maintain a “test and learn” approach through A/B and multivariate testing to optimize communication effectiveness. - Familiarity with other engagement platforms such as WebEngage, CleverTap, or Braze is an added advantage. Qualifications: - Bachelor’s degree in Marketing, Business, Education, or a related field (Master’s preferred). - 5–10 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech. - Proven success in managing and scaling user retention campaigns with measurable business impact. - Strong track record of leading teams and achieving retention KPIs. - Hands-on expertise in MoEngage (workflow automation, segmentation, analytics). - Excellent analytical and problem-solving skills with the ability to translate learner data into actionable strategies. - Strong communication, leadership, and stakeholder management skills.
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Retention Manager
7 days ago
Kozhikode, Kerala, India XYLEM LEARNING Full time ₹ 6,00,000 - ₹ 18,00,000 per yearJob Title: Retention ManagerJob Description:We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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App Retention Manager
7 days ago
Kozhikode, Kerala, India XYLEM LEARNING Full time ₹ 5,00,000 - ₹ 25,00,000 per yearPosition Title:Retention ManagerDepartment:Marketing / Learner SuccessEmployment Type:Full-timeRole OverviewWe are seeking an experienced and learner-focused Retention Manager to lead student engagement and retention initiatives across our learning ecosystem. The role involves building and executing retention strategies, managing a team, and leveraging...
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Retention Manager
3 days ago
Kozhikode, India XYLEM LEARNING Full timeJob Title: Retention ManagerJob Description:We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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Retention manager
3 weeks ago
Kozhikode, India XYLEM LEARNING Full timeJob Title: Retention Manager Job Description: We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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Retention Manager
24 hours ago
kozhikode, India XYLEM LEARNING Full timeJob Title: Retention Manager Job Description: We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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Retention manager
2 weeks ago
Kozhikode, India XYLEM LEARNING Full timeJob Title: Retention ManagerJob Description:We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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Retention manager
2 weeks ago
Kozhikode, India XYLEM LEARNING Full timeJob Title: Retention ManagerJob Description:We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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Retention Manager
3 weeks ago
Kozhikode, India XYLEM LEARNING Full timeJob Title: Retention ManagerJob Description:We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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Retention Manager
3 weeks ago
Kozhikode, India XYLEM LEARNING Full timeJob Title: Retention Manager Job Description: We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
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Retention Manager
3 weeks ago
Kozhikode, India XYLEM LEARNING Full timeJob Title: Retention Manager Job Description: We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and...
