B2B Sales- Study Abroad Associate Director- South

1 month ago

Hyderabad, India upGrad Full time

About GSP upGrad: GSP is one of the leading agent aggregator platform in the world. It started in Australia with its founder Elaine Starkey and has 800 + partner universities to drive recruitment via agent network. Now it is much bigger with upGrad owning 100% stake in the company and is now upGrad GSP.


We are seeking a dynamic Regional Director to lead our Study Aborad- Agency Recruitment efforts in the South India region. The ideal candidate will have 8-10 years of overall experience, with at least 5-6 years in B2B sales through agent-driven roles, and a strong understanding of the South India market.


Key Responsibilities:


  • Strategic Leadership: Develop and execute recruitment strategies for upGrad GSP in South India, in collaboration with the VP-India.
  • Agent Relationship Management: Directly manage relationships with recruitment agents, ensuring B2B sales targets are met or exceeded.
  • Team Leadership: Lead a team of Business Development Managers (BDMs) to recruit students from their respective geographies, ensuring quality recruitment to partner universities through a robust network of study abroad agents.
  • Target Achievement: Ensure each BDM within the team meets or exceeds their individual targets, enabling the overall regional target to be achieved.
  • Collaboration with Admissions: Work closely with the admissions team to ensure competitive requirements are maintained and the recruitment pipeline is optimized, addressing any admissions challenges promptly.
  • Marketing Coordination: Collaborate with the marketing team to ensure the timely production of relevant marketing materials and the execution of campaigns to achieve recruitment targets.
  • Conversion Optimization: Partner with the conversion team to design and implement campaigns aimed at maximizing conversion rates through effective planning and messaging.
  • Strategic Partnerships: Build and maintain strategic, market-leading relationships with agents across India to drive growth and enhance market presence, ensuring targets are consistently met or surpassed.
  • Compliance and Standards: Stay fully informed about admissions criteria, policies, and procedures to ensure compliance in all recruitment activities.
  • Student Engagement: Participate in recruitment events and provide guidance and counseling to prospective students.
  • Reporting and Market Intelligence: Prepare and disseminate comprehensive reports on market visits, ensuring valuable market intelligence is shared across the organization.
  • Training and Collaboration: Work collaboratively with recruitment colleagues to provide training and support to staff involved in student recruitment activities.
  • Additional Duties: Undertake any other duties within the scope of the role as required by the business

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