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Product Marketing Specialist
2 months ago
Kodo is a Y Combinator backed financial technology startup that helps Indian companies simplify payments through a control based technology stack that issues corporate credit cards and solves for vendor payments through UPI & bank transfers.
Kodo is a corporate card and spend management platform for some of the fastest growing Indian startups and enterprises. Our product is loved by companies such as Groww, Zepto, Mobikwik, Fampay, Epigamia, Blue Tokai, Mahindra Logistics & any more. We have raised $14M from investors such as YC Continuity, Brex, Goat Capital and other Silicon Valley investors. We believe in creating exceptional products for our customers, an enriching environment for our team, and a solid business that grows profitably.
Job Title: Product Marketing Specialist
Location: Mumbai, India
Reports To: CEO
Summary:
We are looking for a self-motivated and experienced Product Marketing Specialist to join our growing fintech company in India. This is a newly created role, and you will be responsible for building and driving the product marketing strategy for our B2B spend management solution. You will work closely with the CEO and other members of the team to develop and execute go-to-market plans, create compelling messaging, and generate leads and sales.
Responsibilities:
Develop and execute a product marketing strategy for our B2B spend management solution
Conduct market research and competitive analysis to identify opportunities and position the product accordingly
Create compelling messaging and content that resonates with our target audience.
Work on different formats of content and should be hands-on
Develop and manage go-to-market plans for new product launches and feature releases
Work with sales and customer success teams to generate leads and create sales enablement material
Track and measure the results of product marketing campaigns
Qualifications:
1-2 years of experience in SaaS product marketing, preferably in the B2B space
Strong understanding of the product marketing lifecycle, from go-to-market strategy to launch execution
Experience in developing and executing marketing campaigns across multiple channels
Excellent writing and communication skills
Ability to work independently and as part of a team
Strong analytical and problem-solving skills
Bonus Qualifications:
Experience in the fintech industry
Experience with B2B product company
Experience with marketing automation tools
To Apply:
Please submit your resume and cover letter to
Note: We are looking for a self-starter who can drive this newly formed department. Therefore, it is important that the candidate is proactive, independent, and has a strong track record of success.
