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Lead Generation Manager

2 months ago

bangalore, India HackerEarth Full time

HackerEarth provides enterprise software solutions that help organizations in their innovation

management and talent assessment endeavors. HackerEarth Recruit is a talent assessment

platform that helps in efficient technical talent screening, allowing organizations to build strong,

proficient teams. HackerEarth Sprint is an innovation management software that helps

organizations drive innovation through internal and external talent pools, including

HackerEarth's global community of 8M+ developers. Today, HackerEarth serves 750+ organizations, including leading Fortune 500 companies from around the world. General Electric, IBM, Amazon, Apple, Wipro, Walmart Labs, and Bosch are some of the brands that trust HackerEarth to help drive their growth.


We are seeking an enthusiastic and energetic individual to join our International Sales team as a Lead/Demand Generation Manager in Bangalore.


Role Overview:


The Demand Generation Manager will lead a team of specialists in HackerEarth demand

generation efforts, developing and executing strategies that drive qualified leads and revenue

growth. This role requires a strategic thinker with a strong background in B2B marketing and a

proven track record of successful demand-generation campaigns.


Roles and Responsibilities:

● Develop and Execute Strategies : Design, implement, and optimize multi-channel marketing

campaigns to generate high-quality leads, including cold email marketing and

outreach.

● Experience : Comes with experience in a set of failed, successful, and proven tricks and

methodologies on lead generation.

● Team Leadership : Lead, mentor, and grow a team of demand-generation professionals.

Train and support team members in email marketing best practices and client engagement.

● Campaign Management : Deliver a weekly set number of SQLs, MQLs, and meetings via

outbound marketing motion, being accountable for the results. Collaborate closely with the

sales team to develop and optimize high-quality lead generation outbound messaging.

Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging

marketing automation and CRM tools.

● Market Research and Analysis : Conduct market research and competitor analysis to identify

target audience segments, key trends, and opportunities for lead generation. Analyze and

report on the performance of lead generation campaigns, providing insights and

recommendations to optimize marketing effectiveness and increase ROI.

● Stay Updated : Stay up to date with industry trends, best practices, and emerging

technologies in demand generation, and apply them to improve campaign performance and

overall marketing strategies.

● Process Driven : Ensure documentation and tracking of leads and success from CRM to

Excel.


Qualifications:

● Education : Bachelor’s degree, or related field; a master’s degree is a plus.

● Experience : 2-4 years in B2B SaaS demand generation, preferably in the technology industry,

with team lead/managerial experience.


Skills:

  • Strong knowledge of demand generation strategies, tactics, and tools (e.g., Outreach.io, Smart lead, Instantly, Apollo.io, Lusha, Sales Navigator).
  • Proficient in email marketing, with a solid understanding of cold email marketing and client handling.
  • Proficient in marketing analytics, with the ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
  • Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
  • Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
  • Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.


In return, you can look forward to working with one of the coolest start-ups in the country with a

dynamic and driven culture that fosters an environment of positive energy, inclusion, and

results.