Head of Marketing

1 month ago

Greater Bengaluru Area, India Vidyashilp University Full time

Vidyashilp University is seeking a dynamic and experienced marketing professional to lead the Marketing and Brand Strategy division. The Director of Marketing will play a pivotal role in shaping the university's brand identity and advancing its strategic goals. This position offers an exciting opportunity to make a significant impact in the education sector and contribute to the growth and reputation of Vidyashilp University.


Key Responsibilities:


Strategic Leadership:

  • Lead the development and continuous refinement of the university's brand strategy, ensuring alignment with its mission, values, and academic offerings.
  • Drive the creation of innovative and differentiated brand identities for various academic programs and initiatives.
  • Contribute to the university's overall strategic planning process and collaborate with senior leadership on key initiatives and growth strategies.

Brand Management:

  • Oversee the management and stewardship of the university's brand across all touchpoints, including print, digital, events, and experiential marketing.
  • Develop and implement strategies to enhance brand awareness, perception, and affinity among target audiences, including prospective students, parents, alumni, and partners.
  • Monitor and analyze market trends, competitor activities, and stakeholder feedback to inform brand positioning and messaging.

Marketing Campaigns and Initiatives:

  • Lead the planning, execution, and evaluation of integrated marketing campaigns to support enrollment, student recruitment, and engagement goals.
  • Collaborate with cross-functional teams to develop marketing collateral, digital content, advertising materials, and promotional campaigns.
  • Utilize data-driven insights and analytics to optimize campaign performance and return on investment.

Team Leadership and Development:

  • Inspire, mentor, and lead a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
  • Provide guidance and support to team members in setting goals, managing priorities, and executing projects effectively.
  • Promote professional development opportunities and career growth for team members within the marketing and communications field.

Partnerships and Stakeholder Engagement:

  • Cultivate strategic partnerships with internal and external stakeholders, including academic departments, faculty members, industry partners, media outlets, and community organizations.
  • Represent the university at conferences, events, and networking opportunities to enhance its visibility and reputation in the education sector.
  • Collaborate with alumni relations and fundraising teams to leverage alumni networks and philanthropic support for marketing initiatives.

Budget Management:

  • Develop and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial guidelines.
  • Monitor expenses, track performance metrics, and report on key performance indicators to senior leadership and stakeholders.

Qualifications:

  • Master's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
  • Minimum of 8-10 years of progressive experience in marketing, branding, or communications, with at least 5 years in a leadership role.
  • Demonstrated expertise in developing and executing comprehensive marketing strategies, preferably in the education or nonprofit sector.
  • Strong understanding of branding principles, market research methodologies, and digital marketing technologies.
  • Excellent leadership, interpersonal, and communication skills, with the ability to collaborate effectively across diverse teams and stakeholders.
  • Proven track record of driving results, managing budgets, and delivering successful marketing campaigns that achieve measurable outcomes.

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