Marketing Communications Manager

7 days ago

Gurugram, India Avery Dennison Full time

Responsibilities

  • Develop and implement strategic marketing roadmaps, marketing communications plans and calendars that guide the delivery of initiatives to ecosystem partners (i.e. end users and converters) to achieve business goals and strategies.
  • Be the Marketing business partner for business leaders to ensure that marcom is a key enabler for growth
  • Develop and execute comprehensive and integrated marketing communication campaigns across all channels, including events, trade shows, digital, media relations and social media.
  • Collaborate with cross-functional teams particularly with sales leaders, segment managers, and product managers to develop compelling, targeted content, and identify channels and platforms, that effectively communicate our value propositions to customers.
  • Be a devil’s advocate to business leaders and work hand-in-glove in developing winning marcom strategies
  • Lead digital marketing activities covering paid media promotion, marketing automation, SEO/SEM, website enhancement, and lead management
  • Serve as marketing communications business partner of the Asia Pacific Premium Solutions Segment delivering marketing programs to support business growth
  • Plan and manage the budget, monitor and evaluate the effectiveness of marketing programs including PR, advertising, digital marketing, trade events and campaigns

Qualifications


Required skills and experience

  • Minimum 10 years of relevant marketing leadership experience in the B2B industry
  • Strategic with a growth mindset
  • Extensive experience in working with cross-functional and cross-regional teams, particularly across Sales & Marketing functions.
  • Experience and success driving multiple detailed projects and collaborating with different teams and stakeholders
  • Understanding and appreciation of new-age digital marketing strategies, tools, processes and systems.
  • Exceptionally organized and attention to detail with a strong sense of urgency and follow-through.
  • Well-versed in Project management
  • Is creative, detail-focused, and highly flexible, with exceptional communication skills
  • Fluency in verbal and written English

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