Social Media Manager

5 days ago

Hyderabad, India Whatjobs IN C2 Full time

Job Title: Social Media Manager Department: Marketing / Brand Communications Location: Hyderabad Job Role: Full Time Job Summary: We are seeking a Social Media Manager to lead our brand’s presence across international markets, with a strong focus on the USA and UK. This role goes beyond awareness and engagement — it is responsible for driving measurable revenue through platform-native strategies, shoppable content, and conversion-driven campaigns. The ideal candidate should have expertise in international social media trends, storytelling, and performance-driven brand building. Key Responsibilities: - Strategy & Content - Develop and execute social media strategies tailored for USA & UK markets, aligned with sales and brand goals - Create high-performing content (reels, shorts, stories, carousels, posts) optimized for engagement and conversions - Adapt content to trending topics, cultural moments, and consumer behavior in the USA & UK - Revenue Generation - Drive revenue through shoppable posts, Instagram/Facebook Shops, TikTok Shop, and platform-native checkout features - Create and promote story-first offers, flash sales, and exclusive social-only deals to boost conversions - Collaborate with performance marketing teams to design retargeting campaigns and optimize ROAS from social platforms - Community & Growth - Build and manage an engaged international community through interactive content, polls, challenges, and live sessions - Partner with US & UK creators/influencers for UGC campaigns, affiliate collaborations, and product launches - Leverage social proof (reviews, testimonials, influencer content) to build credibility in international markets - Analytics & Optimization - Track and report KPIs such as engagement, CTR, revenue from social campaigns, conversions from stories/offers, and follower growth - Continuously A/B test creatives, formats, and offers to improve engagement-to-purchase funnels - Monitor competitor activities in the USA & UK to identify trends, gaps, and revenue opportunities Key Requirements: - Graduate in Marketing, Communications, or related field - 2–4 years of experience managing international social media accounts (preferably USA & UK) - Strong understanding of Meta (Facebook, Instagram), TikTok, YouTube, and emerging international platforms - Experience in social commerce (Instagram Shop, TikTok Shop, Facebook Shop, Pinterest Shopping) - Hands-on experience with paid promotions, ad dashboards, and analytics tools - Proven track record of driving direct revenue from social campaigns (offers, flash sales, shoppable stories) - Strong creative instincts and ability to tailor messaging for US & UK audiences - Excellent English communication skills with cultural fluency in Western markets - Ability to work cross-functionally with design, content, product, and growth teams Salary: Up to ₹7 LPA (Based on experience & interview performance). NOTE: Interested candidate Please fill this form

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