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Media Planner

3 months ago

Delhi, India dentsu Full time
bout the job

About Dentsu India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

Summary:

Designation: Associate Director - Media Planning

Job Location: Mumbai

Years of experience: 5 to 10 years of experience in media planning and strategy, with a focus on lntergrated media Planning preferable. (Please note that we are not considering candidates from other industries.)

Job brief

We are looking for an experienced Media Director to design and implement advertising campaigns that promote our company.

If you have previous Marketing experience building effective promotional strategies, we would like to meet you. To be successful in this role, you should be familiar with different media types, from offline advertising sites (like magazine and billboards) to digital channels.

Ultimately, you should increase the public’s interest in our products/services through thoughtful media campaigns and ensure our advertising costs are within budget.

Responsibilities

- Determine the best media outlet mix for promotional strategiesMonitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)- Regularly report advertising campaign results (including revenues and costs)Optimize advertising strategies for varying audiences and channels- Design and review advertising budgets in collaboration with the Marketing DirectorNegotiate with media channels to close competitive deals- Prepare additional promotional projects to support new product launchesCreate new campaigns to reach a broader audience- Ensure a cohesive advertising message across campaigns- Build long-term relationships with media influencers to promote our brand

Requirements and skills

- Proven work experience as a Media Planner or similar roleKnowledge of different types of media channels- Demonstrable experience with building effective advertising campaignsFamiliarity with digital marketingWorking knowledge of analytics tools (e.g. GfK MRI, Moat and Nielsen IMS)- Experience with budget planning and KPIsAbility to manage and combine dataStrong decision-making skillsExcellent communication skills

To apply, please complete the application process here and also send an updated copy of your CV to Kindly mention the following details in your email to help us expedite the processing of your application.

Email Subject: Ref: LinkedIn – Associate Director - Media Planning , Mumbai

Name:

Current company:

Designation:

Total years of experience in Integrated media Planning:

Are you comfortable working from our office location (Mumbai)?:

Annual CTC (in a fixed+variable split if so structured):

Expected CTC:

Notice period:

Reason for change

Pls attach your CV

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome

Working with us

By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

Next Steps

Sound exactly like the sort of role for you? Apply now