Digital Marketing Executive

6 days ago

Delhi, India RTS Consulting - Automation Full time
RTS Consulting - Automation has over 32 years of experience providing industrial System Integration and Control Solutions for manufacturing using “leading technologies” to achieve Manufacturing Operational Excellence.
We deliver Shop Floor Control Systems (via PLC/SCADA/Historians/etc) to SAP Manufacturing Execution System (MES) solutions via our in-house Controls Engineering and MES Consulting practices. We assist companies adopt new technologies (COBOTs, Cloud Analytics, AI/ML, AGVs, etc) to achieve manufacturing “Digital Transformation” leading to an Industry 4.0 “Intelligent Enterprise”.
How you will spend your time:
· Understanding and continuous updating of our customer “value” proposition
· Create and execute lead generation campaigns to attract qualified leads
· Create supporting collateral such as landing pages, videos, and assorted
materials to convert leads
· Build and manage an editorial calendar and content that attracts a qualified audience including blog posts, success stories, newsfeeds etc.
· Analyzing campaign results, conversion rates, traffic, etc. to help shape future marketing strategies
· Make recommendations for enhancing effectiveness and improving marketing KPIs such as click rates, conversions, and engagement
· Build and manage the company’s social media profiles and presence, including , and additional channels that may be deemed relevant
· Track, measure and analyze all initiatives to report on social media ROI
· Maintain and update RTS’s websites (Joomla and WordPress)
· Working with the following marketing infrastructure tools:
§ SalesForce (CRM)
§ Constant Contact/Mailchimp (email Blast program)
§ WordPress (website)
§
§ Vimeo
§ Rocketreach
§ Google Analytics
· Coordinate, set up and attend trade shows
The experience you will need:
· A minimum of 5 years experience in marketing
· Very detail-oriented
· Able to work and execute at a high level with minimal supervision
· Excellent verbal and written communication skills required
· Self-starter who shows initiative and has a strong inherent desire for improvement
Who you are:
· Bachelor’s degree preferred in marketing or related discipline
· B2B marketing experience
· Knowledge of web analytics, SEO/SEM techniques, and digital marketing trends
· Experience with A/B testing
Full-time, Permanent, reporting to a Managing Partner
Benefits:
· Dental care
· Disability insurance
· Health care
· Life insurance
· Vision care

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