CRM Executive

10 hours ago

Noida, India Overbooked Academy Full time

Company Description

The academy is dedicated to empowering entrepreneurs

with cutting-edge strategies and insights to drive their businesses to an Overbooked success.

Job Summary:

The CRM Executive/Manager is responsible for managing and analyzing customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships, customer retention, and drive sales growth by leveraging CRM tools and strategies.

Key Responsibilities:

  • Manage the CRM platform (e.g., Salesforce, Zoho, HubSpot, etc.), ensuring data accuracy and completeness.
  • Develop and execute CRM campaigns for lead generation, customer retention, and engagement.
  • Analyze customer data and behavior to identify trends and opportunities.
  • Segment customer data for targeted communication and offers.
  • Collaborate with marketing, sales, and customer support teams to streamline customer journey mapping.
  • Monitor and report on the effectiveness of CRM strategies and campaigns.
  • Ensure compliance with data privacy regulations (e.g., GDPR).
  • Implement loyalty programs and other initiatives to increase customer lifetime value.

Handle customer feedback and contribute to improving customer experience.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2–5 years of experience in a CRM role, preferably in (industry, e.g., retail, FMCG, hospitality, etc.).
  • Hands-on experience with CRM software and tools.
  • Strong analytical skills and ability to interpret customer data.
  • Excellent communication and project management skills.
  • Attention to detail and ability to multitask.

Preferred Qualifications:

  • Certification in CRM or digital marketing.
  • Experience with email marketing tools, customer journey mapping, or automation platforms.
  • Familiarity with customer segmentation and data mining techniques.

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