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Performance Marketing Specialist

4 weeks ago

Kozhikode, India Stayroute Ventures LLP Full time

About Us:

Stayroute Ventures is a fast-growing travel startup with two dynamic brands:

  • Enroute Stay: A platform connecting travelers with unique stays across India, from budget hostels to luxury resorts & villas.
  • Stayroute Holidays: A personalized travel partner curating unforgettable domestic & international holiday experiences.

We're looking for a creative Social Media Manager who is also a Performance Marketing Specialist to take charge of our brand presence, digital storytelling, and customer acquisition campaigns.

Key Responsibilities:

Social Media Management:

  • Build & manage content calendars for Instagram, Facebook, LinkedIn & YouTube.
  • Create engaging posts, reels, stories, and campaigns aligned with travel trends.
  • Collaborate with design & content teams to deliver high-quality creatives.
  • Manage community engagement: respond to comments, DMs & queries.
  • Track and report organic performance metrics (growth, reach, engagement).

Performance Marketing:

  • Plan, execute & optimize paid campaigns across Meta Ads, Google Ads & other platforms.
  • Drive measurable ROI through lead generation, bookings & brand awareness campaigns.
  • Conduct keyword research, A/B testing, and ad copy optimization.
  • Monitor daily campaign performance & reallocate budgets to maximize results.
  • Provide monthly performance reports with insights & recommendations.

Skills & Requirements:

  • Bachelor's degree in Marketing, Communications, Travel & Tourism, or related field.
  • 1–3 years of proven experience in social media management and performance marketing.
  • Strong understanding of Meta Ads Manager and Google Ads.
  • Hands-on experience with SEO basics, content marketing, and analytics.
  • Proficiency in Canva/Adobe tools for quick content editing (bonus).
  • Strong communication & copywriting skills with creativity in travel storytelling.
  • Ability to analyze data & turn insights into action.

What We Offer:

  • Competitive salary based on experience.
  • Opportunity to build & scale digital marketing strategies in a travel startup.
  • Work directly with founders in a creative and growth-focused environment.
  • Exposure to the travel & hospitality industry with real-world impact.

Job Type:

Full-time (Monday – Saturday)

Job Types: Full-time, Permanent

Pay: ₹6, ₹12,000.00 per month

Benefits:

  • Flexible schedule
  • Work from home

Work Location: Remote