Performance Marketing Specialist

18 hours ago


Kozhikode, India Aifer Education Full time

Job Title Performance Marketer mode: On-site Location: Chevayur, Kozhikode About the Role The Performance Marketer drives customer acquisition, retention, and revenue growth through strategic and data-driven digital marketing campaigns across multiple platforms. This role focuses on optimizing campaign ROI, managing ad budgets, and ensuring continuous improvement through advanced analytics and frequent testing. Key Responsibilities - Develop and execute performance marketing strategies targeting growth and conversion. - Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic channels. - Monitor, analyse, and report key metrics including CAC, ROI, CPL, CTR, conversion rates, and optimise accordingly. - Implement A/B testing and experimentation to improve creative assets, audience targeting, and conversion funnels. - Collaborate with content, analytics, and design teams to ensure cohesive campaign execution. - Manage advertising budgets, bid strategies, and audience segmentation. - Provide performance reports and actionable recommendations to stakeholders. Requirements - Experience running paid campaigns on Google, Meta, LinkedIn, and other platforms. - Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, and Facebook Ads Manager. - Hands-on experience with A/B testing and optimization methodologies. - Excellent communication and cross-team collaboration skills. - Experience with eCommerce platforms and advanced data analysis is a plus. - Certification in Google Ads, Meta Ads or equivalent is preferred. Benefits - Competitive salary and incentives. - Professional growth in a fast-paced, innovative team.



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