Senior Digital Marketing Executive

2 weeks ago

Kozhikode, India Hayal Travel Co. Full time

We Are Hiring

Position: Senior Digital Marketing Executive

Company: Hayal Travel Pvt Ltd

Location: Calicut

Digital Strategy & Leadership

● Develop and execute 360° digital marketing strategies aligned with business goals

● Collaborate with management to plan seasonal campaigns and promotional launches

● Analyze market trends and customer behavior to fine-tune marketing efforts

Performance Marketing & Paid Media

● Lead and optimize Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns

● Manage ad budgets and ensure campaigns deliver maximum ROI

● Implement retargeting, lookalike, and segmented audience strategies

SEO & Content Leadership

● Oversee technical, on-page, and off-page SEO strategies to improve rankings and traffic

● Guide the content team on travel-related topics, keywords, and content formats

● Ensure consistency in brand voice and messaging across all content

Social Media Strategy & Growth

● Create high-impact social media strategies to boost engagement and follower growth

● Supervise content planning, influencer collaborations, and community management

● Monitor insights and optimize performance through regular analytics reporting

CRM & Email Marketing

● Plan and execute lifecycle marketing campaigns including onboarding, offers, and re-engagement

● Use CRM data to build segmented lists and personalize communications

● Optimize email performance (open rate, CTR, and conversions)

Marketing Automation & Tools

● Set up and manage workflows using tools like HubSpot, Mailchimp, or ActiveCampaign

● Integrate marketing automation with website and lead funnels

● Track lead behavior and automate follow-ups

Team Management & Cross-Functional Collaboration

● Mentor junior digital marketing team members

● Coordinate with sales, design, and web development teams for campaign execution

● Share performance updates with stakeholders and suggest data-backed improvements

Analytics, Reporting & Optimization

● Use GA4, Google Tag Manager, and Looker Studio for advanced reporting

● Conduct A/B testing, conversion rate optimization (CRO), and user journey improvements

● Provide monthly reports with actionable insights and KPIs

Online Reputation Management & Influencer Marketing

● Monitor online reviews, mentions, and customer sentiment

● Manage influencer relationships and track campaign ROI

● Ensure consistent and positive brand perception across platforms

Requirements:

● Bachelor's or Master's degree in Marketing, Digital Media, or a related field

● Minimum of 2-3 years of digital marketing experience (travel industry experience preferred)

● Proven expertise in SEO, paid ads, social media strategy, and content planning

● Strong knowledge of tools: Google Ads, Meta Business Suite, GA4, SEMrush/Ahrefs, Mailchimp, HubSpot, Canva

● Excellent project management, analytical, and communication skills

● Creative mindset with attention to detail and trend awareness

Preferred Qualifications

● Google Ads and Meta Blueprint Certifications

● Experience in managing travel campaigns and promotions

● Knowledge of website CMS platforms (e.g., WordPress)

● Basic design skills (Photoshop, Canva, or Illustrator)

What We Offer:

● Competitive salary and performance-based bonuses

● Opportunity to lead digital growth for a fast-expanding travel brand

● A creative, collaborative, and fast-paced work environment

● Learning and development opportunities

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