Content & Social Media Lead

3 weeks ago

Gurugram, India Dslr Technologies Full time

About Aramya

Our vision is to build some of the worlds most loved fashion and lifestyle brands and enable people to express themselves. With a fast-moving team driven by creativity, technology, and customer obsession, were building a movement that celebrates every womans unique journey.

We're well funded, with $12M raised from marquee investors like Accel, Z47, and industry veterans.

Our first brand, Aramya, launched in 2024, achieved 40 Cr in revenue in its very first year, powered by a proprietary supply chain, in-house manufacturing, and data-led design. Today, we're operating at a 100 Cr ARR and scaling fast.

As we expand across India, launch new stores, and roll out fresh collections weekly, we're reimagining what modern ethnic wear can look and feel like — inclusive, comfortable, stylish, and accessible.

Join us on this journey of building a house of lifestyle brands.

We're looking for a dynamic Content & Social Media Marketing Lead to amplify our brand voice and drive Aramya's presence in the digital world.

Key Responsibilities:

A) Content Strategy & Creation:

  • Develop a comprehensive content strategy that aligns with Aramya's brand identity and marketing goals.
  • Create compelling, engaging, and share-worthy content for social media, blogs, and campaigns.
  • Collaborate with the design and product teams to ensure content reflects the brand ethos.

B) Social Media Management:

  • Build and manage Aramya's social media presence across platforms like Instagram, Facebook, Pinterest, and LinkedIn.
  • Plan, execute, and analyze social media campaigns to drive engagement and brand loyalty.
  • Stay updated on trends, leveraging them to create viral and meaningful content.

C) Community Building:

  • Foster and grow an engaged online community that resonates with Aramya's ethos.
  • Engage with followers through comments, messages, and interactive posts to strengthen brand connections.

D) Campaign Execution:

  • Work closely with the Performance Marketing team to align content with paid campaigns.
  • Ensure creative consistency across all touch points—email, social media, website, and ads.

E) Analytics & Optimization:

  • Track content performance and social media metrics to evaluate success and refine strategies.
  • Experiment with formats, styles, and trends to keep the brand fresh and engaging.

An Ideal Candidate MUST Have:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 5 years of experience in content marketing and social media, preferably with D2C or fashion/lifestyle brands.
  • Exceptional storytelling abilities and strong creative writing skills.
  • Proven expertise in managing social media platforms and scheduling tools.
  • An analytical mindset with the ability to measure success and make data-driven decisions.
  • A passion for fashion and a deep understanding of the target audience.
  • Strong academic pedigree — graduates from Tier-1 institutes (e.g., IIT, IIM, ISB, MICA, NIFT, NID, NIT, etc.) preferred.

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