SEO- Keyword Research Automation

Found in: Whatjobs IN C2 - 2 weeks ago


mumbai, India JPMorgan Chase & Co. Full time

Job Responsibilities:

Develop process and procedures for SEO research and analysis.  Perform high level keyword research to identify search opportunities that align with Chase's customer interests and digital experiences. Develop keyword segmentation logic in order to segment keywords based on product intent  Provide SEO topic recommendations across all LOB in support of both Brand/Product pages and education center pages.  Maintain keyword reporting structures within keyword tracking tools and while ensuring data quality standards are maintained.  Maintain content categorization for reporting and analysis across multiple platforms ensuring all published data is categorized according to SEO and Customer Journey standards.  Monitor and analyze SEO performance metrics using tools like Adobe Analytics, SEMrush, or similar platforms. Develop Python-based algorithms utilizing NLP techniques to cluster keywords effectively. Perform ad-hoc research and analysis in support of SEO strategy scope using SEO, Paid Search, and Adobe Analytics data. Operationalize SEO procedures including content gap analysis, internal link audits, topic ideation, competitive research, monthly performance scorecard, and other analysis Expected to develop operational efficiencies of scope deliverables in order to increase LOB support and scale in SEO deliverables. Stay updated with industry trends and search engine algorithm updates to adapt strategies accordingly.

Required Qualifications, Skills and Capabilities

Bachelor’s degree in Computer Science, Data Science, or a related fieldProven experience (8 years) in SEO keyword research and analysis would be preferred Strong proficiency in Python programming language and experience with NLP libraries (NLTK, SpaCy, . Experience in digital marketing is a must
Expertise in keyword clustering methodologies and their application to SEO strategies would be an added advantage Experience with SEO tools such as Adobe Analytics, Brightedge, Screaming Frog, OnCrawl, and other analytics tool Excellent analytical, problem-solving, and communication skills. Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Preferred Qualifications, Skills and Capabilities

Building automations leveraging APIs would be preferred Solid understanding of SEO best practices, search engine algorithms, and ranking factors would be preferred
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