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SEO Executive
3 weeks ago
**JOB DESCRIPTION**
**Executive - SEO**
**Key Requirements**:
- Bachelor's degree in marketing, or any field.
- Basic understanding of search engine optimization (SEO) principles and practices.
- Basic knowledge in keyword research and analysis tools.
- Familiarity with website analytics tools (e.g., Google Analytics).
- Familiarity with content management systems (CMS) and HTML/CSS.
- Basic knowledge of on-page and off-page SEO techniques.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication abilities would be preferred.
- Ability to work both independently and collaboratively in a team environment.
- Detail-oriented and able to manage multiple tasks simultaneously.
- Stay updated with the latest trends and developments in SEO.
**Key Responsibilities**:
- Conduct keyword research to identify target keywords and phrases.
- Optimize website content, meta tags, and URLs for improved search engine
- rankings.
- Perform on-page SEO tasks, including optimizing headings, page titles, and internal
- linking structure.
- Develop and implement off-page SEO strategies such as link building and social
- bookmarking.
- Monitor website performance using analytics tools and prepare regular reports on
- key metrics.
- Collaborate with content creators to ensure optimized content creation.
- Stay updated with search engine algorithm changes and adjust SEO strategies
- accordingly.
- Assist in website audits and provide recommendations for SEO improvements.
- Conduct competitor analysis to identify opportunities and areas for improvement.
- Stay informed about industry trends, best practices, and emerging SEO techniques.
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