Product Marketing Manager

4 weeks ago

bangalore, India Bik Full time
Location:
HSR Layout, Bengaluru
About BIK:
BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.
BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximising their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.
Responsibilities:
As a Product Marketing Manager one would be responsible for the following:
1st PMM in Bik Team: The person joining in this role, would be our 1st PMM in the team and this role would revolve around creating fantastic use cases using the powerful AI journey builder / chatbot in the form of videos, sales enablement docs & articles.
Geography led content - One would also be understanding different geographies that BIK caters to and accordingly deploy website changes & appearances.
Product SEO - One would be identifying Product led keywords that are easier to rank & build end to end content in the form of article, infographic, video recording & more.
Customer Content Marketing - One would be running a referral program alongside the CSM team & generating high quality content.
Good with Data - Should have deep knowledge about the funnel analysis & GA know hows.
PS : - We drive our most revenues via word of mouth, hence the person joining us would be increasing the revenue further
Requirements:
2-3 years of experience in product marketing, in Saas companies
Strong track record of driving product launches and marketing campaigns
Deep understanding of positioning, messaging, and website optimization
Experience conducting competitive intelligence and staying up-to-date on industry trends
Excellent communication and collaboration skills
Strong analytical and problem-solving skills.
Should have deep knowledge about the funnel analysis & GA know hows.
Fun facts:
EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.
META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.
Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.
Glassdoor: Information and the Internet
Employment Type:
Full-time
Perks of being part of Bik:
Be part of a growth journey
Bring in high impact through your role
Have complete ownership of your task
Thrive in a culture which promotes an individual’s potential and leverage one’s potential to grow
Be an integral part of the Bik.tribe

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