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Head of Marketing

2 months ago

Mumbai, India Intellect Design Arena Ltd Full time


JD-Leadership Role-Intellect Design Arena


Details:


  • Role: Marketing Head, Transaction Banking
  • Grade: SVP
  • Location: Mumbai
  • Experience: 18+ years


Mandatory:


Experience in Banking/B2B Marketing is required. A stable career trajectory is essential.



Position Overview:


The Marketing Head for the Transaction Banking Products business is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. This role involves a wide range of marketing activities, such as digital marketing, events and conferences, content creation, and partnership development. The individual will lead a marketing team and work closely with sales, product, and customer success teams to achieve business objectives.



Key Responsibilities:


  • Strategic Marketing Planning and Execution: Develop and implement a strategic marketing plan aligned with company goals and objectives. Identify target markets, customer personas, and competitive positioning to guide marketing efforts. Set measurable marketing goals and KPIs to track performance and optimize strategies.
  • Lead Generation: Design and execute lead generation campaigns across multiple channels, including email marketing, social media, SEO/SEM, and paid advertising. Utilize marketing automation tools and CRM systems to nurture leads through the sales funnel. Work with the sales team to ensure alignment and effective lead handoff processes.
  • Digital Marketing: Oversee the company’s online presence, including the website, social media channels, and online advertising. Manage high-quality content creation such as blog posts, whitepapers, case studies, videos, and webinars. Develop a content calendar to ensure consistent, relevant, and engaging content across all platforms. Leverage content to educate and engage prospects, guiding them through the customer journey.
  • Events and Conferences: Plan, organize, and execute industry events, webinars, and conferences to promote the platform. Identify speaking opportunities and secure participation in relevant industry events to boost brand visibility. Manage event budgets, logistics, and post-event follow-up to maximize ROI.
  • Partnerships and Alliances: Identify and develop strategic partnerships and alliances to expand marketing reach and drive co-branded initiatives. Collaborate with partners to create joint marketing campaigns and events.
  • Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels. Conduct market research to gather customer insights and guide brand strategy. Monitor brand perception and make adjustments to enhance brand equity.
  • Performance Tracking: Track, analyze, and report on the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize strategies and improve performance. Provide regular reports to senior management on marketing activities, results, and ROI.


Qualifications:


  • MBA from a Tier 1 institution is preferred.
  • Over 18 years of experience in B2B marketing, with at least five years in a leadership role in the Banking or Fintech industry.
  • Experience in platform businesses is preferred.
  • Strong understanding of digital marketing channels and techniques within the banking industry.
  • Exceptional communication and interpersonal skills.
  • Comprehensive knowledge of the software industry and market dynamics.


About Intellect Design Arena Ltd.


Intellect Design Arena Ltd is an enterprise-grade financial technology leader, providing composable and intelligent solutions for futuristic global financial institutions across 57 countries. Intellect’s revolutionary First Principles Thinking-based Enterprise Connected Intelligence Platform, eMACH.ai, is the most comprehensive, composable, and intelligent open finance platform in the world. With an impressive array of 329 microservices, 535 events, and over 1757 APIs, eMACH.ai enables financial institutions to design and deploy future-ready technology solutions that provide a significant global competitive edge.



With three decades of domain expertise, Intellect offers a full spectrum of banking and insurance technology products through four lines of business: Global Consumer Banking (iGCB), Global Transaction Banking (iGTB), IntellectAI and Digital Technology for Commerce (iDTC). Intellect is a pioneer in applying Design Thinking and our 8012 FinTech Design Centre, the world's first Design Centre dedicated to Design Thinking Principles, underscores our commitment to continuous and impactful innovation, addressing the ever-growing need for digital transformation. We proudly serve over 270 customers worldwide, supported by a diverse workforce of solution architects and domain and technology experts in major global financial hubs.



For more information about Intellect, visit