User Acquisition
2 weeks ago
Educational Qualification:
Currently pursuing a degree/diploma in Marketing, Commerce, or a related field. Exposure to mobile advertising, digital marketing, or agency work through coursework or internships will be a plus.
Marketing & User Acquisition:
Assist in driving and managing user acquisition for our mobile games via major channels, including Ad Networks, with a focus on Return on Ad Spend (ROAS).
Support in tracking and optimizing activities to increase downloads while maintaining quality and cost-effectiveness across channels.
Help ensure that campaigns are planned, tracked, and aligned with specific business and growth objectives.
Learn to measure and optimize ad performance—focusing on ROI, retention, engagement, etc.
Collaborate with the team to plan, manage, and execute creative campaigns and brand communication.
Contribute to creating and maintaining reports to communicate campaign performance to internal stakeholders.
Stay updated on the latest digital marketing trends, potential new channels, and strategies, including updates on attribution, mobile marketing trends, and social media acquisitions.
Background and Experience:
Previous internships or academic projects in User Acquisition, Digital Marketing, or Mobile Applications.
Strong interest in marketing, with a desire to learn and develop copywriting skills.
Basic understanding of business and engagement metrics like Cost Per Install (CPI), Retention, Conversion events, etc.
Ability to manage multiple tasks and projects efficiently, with a keen willingness to learn from more experienced team members.
Analytical mindset with strong communication skills and the ability to collaborate effectively within a team.
Ability to thrive in a fast-paced, deadline-oriented environment.
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