Senior Marketing Specialist

3 weeks ago


Greater Bengaluru Area, India IHX - A Perfios Company Full time

About IHX IHX is building India’s most trusted health tech infrastructure platform—powering real-time, consent-led claims and data exchange between insurers and 30,000+ hospitals across 1,200+ cities. With $1B+ in claims processed yearly, IHX sits at the center of the next-gen health insurance stack. Why This Role Matters We’re hiring a strategic and creative Senior Marketing Specialist who thinks beyond templates, challenges the status quo, and executes with precision. This isn’t a checklist marketing role—it’s a growth seat. You’ll own CXO-grade storytelling, GTM planning, and event impact across the insurance and healthtech ecosystem. What You’ll Own Strategic Marketing Leadership Define and execute GTM campaigns that speak to insurers, TPAs, and healthtech leaders. Bring fresh ideas to life—think whitepapers, executive roundtables, GTM hooks, or brand narratives. Premium Event Experiences Design and deliver exceptional brand experiences at high-stakes events (e.g., India Insurtech Summit) . Handle everything from positioning to post-event lead activation. Content with Gravitas. Craft sharp decks, brochures, leadership articles, and campaign assets that command attention and influence decision-makers. Digital Influence: Lead IHX’s voice on LinkedIn and digital platforms. Build a content engine that builds visibility, credibility, and relevance. Cross-Functional Activation Work with sales, product, and leadership to convert insights into action. Be the voice of marketing in cross-team planning. Who You Are 3–5 years of B2B marketing experience in healthtech, SaaS, BFSI, or regulated industries. Strategic: You bring a “why it matters” lens to everything. Creative: You’re full of fresh, relevant, and resonant ideas. Assertive: You have a backbone, challenge with logic, and drive high standards. Ownership-led: You’re hands-on, reliable, and need little prompting to deliver excellence. Analytical: You make decisions backed by data, not gut feel. Polished: You bring finesse in tone, design, and CXO-facing content. Pedigree: Premium education preferred (MICA, IIMC, ISB, SIBM, or equivalent) Why Join us? Shape the brand that powers 40%+ of India’s digital health insurance claims Own big rooms, big ideas, and big events—while staying close to execution Be part of a mission-led, product-first team that values independence, intellect, and impact If you value trust, challenge, and opportunity—you’ll thrive here



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