Marketing Manager

4 weeks ago

Bengaluru, India Shimmer HR Consultancy Full time
Our client are looking for a thought leader. A passionate intrapreneur who will partner with the client to build a High-end Technology solutions business from India, aiming to be a Global leader in the P-A-S-S™ (performance, availability, scalability, and security) Assurance space.

Position: Marketing ManagerExperience: 12+ yearsJob Location: Bangalore

Responsibilities: The person leading this role would be expected to,

Drive the entire inbound marketing efforts towards setting up a demand generation engine for the business through Content-based marketing, SEO, SMM etc.Drive revenue growth through multiple marketing channels.Work with the Inside sales team to deliver consistent business growth.Drive account growth through Account-based marketing.Enhance the company's web properties while ensuring optimum SEO and SEM effort towards discoverability and higher inbound traffic.Set up and drive social media strategy for the brand towards developing a compelling LinkedIn presence and outreach.Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by building a strong content management engine.Plan and deliver successful webinars every quarter - generate leads through successful webinars.  Drive Video Marketing - Solution showcase, Testimonial and Case StudiesCreate customer presentations and contribute to building key proposals.Build Community/s.Branding / Messaging: Define and refine messaging for the ICP.Generate leads and grow revenue through Event marketing.Would be expected to lead all communication effort including internal communication, media relations and analyst relations.Skills & Experience:

Ideal candidate would come with 12+ years of experience, in business-to-business IT services and solutions marketing.Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, Marketo, Pardot etc.Extensive lead gen experience through digital channelsHigh attention to detail and ability to manage multiple, competing priorities simultaneously.Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.

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