Digital Marketing Manager

4 days ago

thiruvananthapuram, India Toonz Media Group Full time

Relevant Experience: 10+ Years Must in Paid Ads, Meta Ads, B2B & B2C Conversions through Digital Ad Campaigns & Data-Driven Marketing to join as Manager Digital Marketing.


Company Overview : We are a dynamic and innovative company at the forefront of the animation industry. We specialize in producing and distributing animated TV series and feature films. With a strong emphasis on digital marketing and social media, we seek a highly skilled Manager to lead our digital marketing efforts and oversee our YouTube channels.


Position Overview : As the Manager of Digital Marketing and Social Media, you will play a key role in developing and executing our digital marketing strategies, with a particular focus on YouTube. You will be responsible for maximizing our online presence, driving engagement, and increasing brand awareness through various digital platforms. This role requires a deep understanding of digital marketing techniques, and social media trends, and a passion for delivering exceptional content.

 

Responsibilities


Drive Conversions with Paid Advertising:


Develop and manage multi-platform ad campaigns: Google Ads, LinkedIn Ads, Facebook Ads & Instagram Ads. Focus on reaching target audiences and maximizing conversions.


Optimize campaigns for performance: Implement A/B testing and continuous bid adjustments to deliver the best ROI and conversion rates.


Targeted outreach: Conduct research to identify ideal B2B & B2C leads and precisely target them on relevant platforms.


Data-Driven Management:


Manage budgets and ad creatives: Ensure effective use of resources and compelling messaging across campaigns.


Maintain lead databases: Keep them current and accurate for successful lead nurturing.


Metrics analysis: Track performance across all channels (Google Ads, LinkedIn Ads, Facebook Ads, Instagram Ads, etc.) and analyze data to optimize strategies for maximum conversions.


Industry trends and platform updates:  Continuously stay informed to leverage the latest advancements and maintain a competitive edge.

Data-driven insights: Utilize Google Analytics to identify data-driven channels and opportunities for improvement.

 

Digital Marketing Strategy

  • Develop and implement comprehensive digital marketing strategies aligned with the company's goals and target audience.
  • Identify new opportunities for growth, expansion, and improved brand visibility across various digital channels.
  • Monitor industry trends and stay updated on emerging digital marketing techniques and tools.


Performance Marketing

  • Plan, execute, and optimize performance marketing campaigns across various digital platforms, such as Google Ads, Facebook Ads, and other relevant channels, for both B2B and B2C campaigns targeting global and local markets.
  • Utilize data-driven insights to create targeted and effective performance marketing strategies, focusing on getting more leads and driving higher conversions for both B2B and B2C segments.
  • Manage budgets effectively and allocate resources to different performance marketing channels based on performance and potential, with a focus on achieving lead generation and conversion goals.


YouTube Channel Management

  • Oversee the management, growth, and optimization of our YouTube channels.
  • Develop and execute content strategies to engage and expand our YouTube audience.
  • Collaborate with internal teams, content creators, and influencers to produce high-quality and engaging video content.
  • Optimize video metadata, tags, thumbnails, and descriptions to improve search rankings and click-through rates.
  • Track and analyze channel performance, audience behaviour, and key metrics to refine strategies and drive growth.
  • Stay informed about YouTube policies, algorithm updates, and best practices to ensure compliance and maximize channel performance.

 

Social Media Management

  • Develop and implement social media strategies across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
  • Create engaging social media content, including graphics, videos, and written posts.
  • Monitor and respond to user comments, messages, and inquiries on social media platforms.
  • Analyze social media metrics and provide regular reports on campaign performance, identifying areas for improvement.

 

Content Creation and Coordination

  • Collaborate with the creative team to produce compelling digital content that aligns with the brand's voice and messaging.
  • Coordinate content creation schedules, ensuring timely delivery and adherence to quality standards.
  • Optimize content for search engines and social media platforms to maximize visibility and engagement.

 

Analytics and Reporting

  • Monitor and analyze digital marketing campaigns, website traffic, and social media performance using analytics tools.
  • Provide regular reports and insights to management, highlighting key performance indicators, trends, and areas of opportunity.
  • Use data-driven insights to optimize marketing strategies, improve ROI, and drive continuous improvement.

 

Requirements

  • Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
  • Proven experience in digital marketing, social media management, and YouTube channel optimization.
  • Strong understanding of digital marketing strategies, SEO, social media trends, and analytics.
  • Experience in developing and executing successful digital marketing campaigns.
  • Proficiency in using digital marketing tools and platforms, including content management systems, social media scheduling tools, and analytics tools.
  • Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
  • Strong analytical and problem-solving abilities, with a data-driven mindset.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Creative thinking and a passion for staying up-to-date with the latest digital marketing trends.


Experience Required: 10+ years

 

Join our team and take the lead in shaping our digital marketing and social media presence, driving growth, and engaging our audience on YouTube and other digital platforms. Apply now and be a part of our innovative journey


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