Marketing Operations Manager II
3 weeks ago
Marketing Operations Manager II :
Work Location : Bangalore/Chennai
Experience : 2-5 Years
General Function/Role Purpose:
The Marketing Operations Manager II will support the daily operations within our marketing team, specifically the technical aspects of the email campaign.
Primary Duties:
Help manage day to day technical aspects of email campaign execution out of our marketing automation platform (Adobe Marketo Engage), including program setup, target audience segmentation, email creation, QA and reporting. Triage requests and managing the launch calendar in our ticketing platform, Jira. Create campaign reports for stakeholders, such as A/B testing reports and make recommendations based on findings. Help manage data integrity between systems through monitoring syncs & updates. Leverage internal tools to import data into systems for scoring, enrichment & follow up. Stay abreast of marketing technology and email best practices in an effort to deliver best-in-class solutions to resolve business challenges. Performs other duties as required/assigned by manager.Knowledge, Skills, and Abilities Required
Bachelor's Degree or equivalent additional experience or training 3+ years of Email or Campaign Operations experience 3+ years Experience with Marketing Automation platforms (Marketo preferred) 3+ years Experience using Customer Relationship Management software (Salesforce preferred) Knowledgeable in defining, building, and maintaining marketing segmentations Excellent planning, organization, and time management skills Ability to operate and meet deadlines under pressure Takes initiative and is able to deliver results without much supervision Willingness to learn and a passion for Marketing Technology-
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