Marketing Manager

4 days ago

Bengaluru, India A Leading Chain of School CBSE Full time

Position Overview:

The Marketing Manager will be responsible for planning, developing, and implementing marketing strategies to increase school visibility, enhance brand image, and drive student admissions in line with the institution's growth objectives. The role involves digital and offline campaigns, event planning, stakeholder engagement, and market research specific to the education sector.

Key Responsibilities:

1. Strategic Planning & Branding

  • Develop and execute annual marketing plans in alignment with admission targets and brand guidelines.
  • Position the school as a preferred choice among CBSE schools in the region.
  • Oversee brand consistency across all marketing materials and communications.

2. Admissions Marketing

  • Drive student enrollment through lead generation campaigns, admission events, and follow-ups.
  • Coordinate with the admissions team to ensure high lead conversion.
  • Monitor local competition and market trends to create effective enrollment strategies.

3. Events & Outreach

  • Organize open houses, school fairs, parent orientations, and other promotional events.
  • Build partnerships with pre-schools, residential communities, and local organizations for referrals.
  • Represent the school in education fairs and community engagement events.

4. Offline Marketing & Collaterals

  • Coordinate the design, printing, and distribution of brochures, banners, hoardings, and flyers.
  • Monitor the effectiveness of print and outdoor advertising.
  • Identify opportunities for local press coverage and media partnerships.

5. Communication & Public Relations

  • Maintain effective communication with internal and external stakeholders including parents, students, and media.
  • Draft press releases, newsletters, and announcements.
  • Handle crisis communication when required.

6. Budgeting & Reporting

  • Manage the marketing budget efficiently, ensuring optimal ROI on campaigns.
  • Track campaign performance and generate monthly reports with KPIs (lead count, cost per lead, conversion rates, etc.).

Key Skills & Competencies:

  • Strong knowledge of school marketing and CBSE education system
  • Excellent communication and interpersonal skills
  • Creativity with a results-driven approach
  • Data analysis and reporting proficiency
  • Project and event management skills

Qualifications & Experience:

  • Bachelor's/Master's degree in Marketing, Business, or a related field
  • 4–8 years of experience in marketing; preferably in the education sector
  • Proven track record in driving admissions and brand growth
  • Familiarity with school operations and admission cycles is a plus

Job Types: Full-time, Permanent

Pay: Up to ₹70,000.00 per month

Application Question(s):

  • If selected when can you join?

Work Location: In person

  • Marketing Executive

    4 days ago

    Bengaluru, India Kenscio Digital Marketing Full time

    Plan and execute B2B marketing campaigns across digital channels (email, SEO, social media, paid ads). Generate qualified leads and support sales enablement. Create and manage marketing content (blogs, whitepapers, case studies, videos). Monitor campaign performance and report on KPIs. Collaborate with design, sales, and product teams to ensure brand...

  • Performance Marketing Senior Manager

    2 weeks ago

    Bengaluru, Karnataka, India Intent Farm - Performance Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    About UsIntent Farm is a performance marketing agency built for high-growth digital brands.We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.As a Meta Badged Partner—Meta's highest level of partnership—we're recognized for our expertise, consistent...

  • Performance Marketing Senior Manager

    4 days ago

    Bengaluru, India Intent Farm - Performance Marketing Agency Full time

    About Us Intent Farm is a performance marketing agency built for high-growth digital brands. We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more. As a Meta Badged Partner—Meta's highest level of partnership—we're recognized for our expertise, consistent...

  • Digital Marketing

    2 weeks ago

    Bengaluru, Karnataka, India TLM Digital Marketing Full time

    **Company Description** **Role Description** This is a full-time on-site role for a Digital Marketing Executive (Paid Ads). The Digital Marketing Executive will be responsible for developing and executing online campaigns, managing paid ads, monitoring and analyzing web and social media analytics, creating and managing web content, and communicating with...

  • Marketing Executive

    2 weeks ago

    Bengaluru, Karnataka, India Grand Star Marketing Full time

    We're Hiring: Marketing Executive Jodhpur | ₹10,000–₹15,000/month | Full-time This is not your chai-fetching, someone-else-will-tell-you-what-to-do type job. This is hands-on, sleeves-rolled, let's-get-things-done kind of work. At Grand Star Marketing , we work with Indian brands going global. From lifestyle to exports, our clients trust us...

  • Marketing Executive

    2 weeks ago

    Bengaluru, Karnataka, India Grand Star Marketing Full time

    We're Hiring: Marketing Executive Jodhpur | ₹10,000–₹15,000/month | Full-timeThis is not your chai-fetching, someone-else-will-tell-you-what-to-do type job.This is hands-on, sleeves-rolled, let's-get-things-done kind of work.At Grand Star Marketing, we work with Indian brands going global. From lifestyle to exports, our clients trust us to make...

  • Performance Marketing Specialist

    1 week ago

    Bengaluru, Karnataka, India The Marketing Miles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Performance Marketing SpecialistLocation: Bangalore, HybridExperience: 3-5 YearsEmployment Type: Full-TimeCompany: The Marketing MilesAbout the Role:We're seeking a data-driven and creative Performance Marketing Specialist to join our dynamic team. This hybrid role is ideal for someone who is equally passionate about running high-ROI performance...

  • Performance Marketing Specialist

    4 days ago

    Bengaluru, India The Marketing Miles Full time

    Job Title: Performance Marketing Specialist Location: Bangalore, Hybrid Experience: 3-5 Years Employment Type: Full-Time Company: The Marketing Miles About the Role: We're seeking a data-driven and creative Performance Marketing Specialist to join our dynamic team. This hybrid role is ideal for someone who is equally passionate about running high-ROI...

  • Influencer Marketing Senior Manager

    1 week ago

    Bengaluru, Karnataka, India Confluencr - Global Influencer Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    About UsConfluencr is redefining influencer marketing for IndiaWith 100+ team members and campaigns across 15+ countries, we've helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action.We blend cutting-edge tech with a marketer's mindset.Our in-house systems help us...

  • Project Manager

    4 days ago

    Bengaluru, Karnataka, India Echelon Marketing House Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company Descriptionwe are a marketing house , we do all platform addvertisementRole DescriptionThis is a full-time on-site role for a Project Development Manager located in Bengaluru. The Project Development Manager will handle day-to-day tasks such as overseeing projects from inception to completion, expediting processes, coordinating inspections, and...