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Job Description REQUIREMENTS: Total Experience 5+ years Strong working experience in CRM Marketing cloud with at least 1+ end-to-end Salesforce Data Cloud implementation. Strong hands-on expertise in DSO, DLO, DMO, Segmentation, and Calculated Insights. Experience with channel activation and integrations with Marketing Cloud or external ad platforms. Strong proficiency in AMP script, SSJS, HTML, CSS, and SQL. Expertise in Journey Builder, Automation Studio, Email Studio, and Content Build. Experience working with REST/SOAP APIs for integrations. Familiarity with Data Extensions, Subscriber Lists, and Contact Models. Solid understanding of marketing concepts such as segmentation, lead nurturing, and lifecycle marketing. Knowledge of version control (Git), agile methodologies, and deployment processes. Good understanding of Salesforce data architecture, APIs, and data integration methods. Excellent analytical and problem-solving skills. Strong communication and stakeholder management skills. RESPONSIBILITIES: Writing and reviewing great quality code Understanding the clients business use cases and technical requirements and be able to convert them in to technical design which elegantly meets the requirements Mapping decisions with requirements and be able to translate the same to developers. Identifying different solutions and being able to narrow down the best option that meets the clients requirements. Defining guidelines and benchmarks for NFR considerations during project implementation Writing and reviewing design document explaining overall architecture, framework, and high-level design of the application for the developers Reviewing architecture and design on various aspects like extensibility, scalability, security, design patterns, user experience, NFRs, etc., and ensure that all relevant best practices are followed. Developing and designing the overall solution for defined functional and non-functional requirements; and defining technologies, patterns, and frameworks to materialize it Understanding and relating technology integration scenarios and applying these learnings in projects Resolving issues that are raised during code/review, through exhaustive systematic analysis of the root cause, and being able to justify the decision taken. Carrying out POCs to make sure that suggested design/technologies meet the requirements. Qualifications Bachelor’s or master’s degree in computer science, Information Technology, or a related field.
