Marketing Executive-(Online Marketplaces)-Kolkata-133

4 weeks ago


kolkata, India Estalvis Advisors Pvt. Ltd. Full time
  • Position-133-Marketing Executive (Online Marketplaces)
  • Job Title: Marketing Executive (Online Marketplaces)
  • Location: Kolkata
  • Experience: 3-7 years
  • CTC: Rs.1.80 to 3.85 LPA (depending upon current salary and experience).
  • Qualification: Bachelor's degree in appropriate field of study or equivalent work experience
  • Primary Key Responsibilities:
  • Develop and execute marketing strategies for all marketplaces, including Amazon, Flipkart, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Pernia's Pop-Up Shop, and Jaypore.
  • Coordinate with internal teams and external agencies to manage advertising campaigns on Amazon and other marketplaces, from strategy development to execution and optimization.
  • Coordinate with internal teams and external agencies to ensure effective implementation of marketing campaigns.
  • Monitor and analyze campaign performance, providing regular reports and insights to optimize campaigns.
  • Stay updated with the latest trends and best practices in online advertising and

e-commerce.

  • Create relevant reports and maintain documentation.
  • Responsible for creating and managing marketing calendar.
  • Coordinate content with internal team(s) and manage tasks with internal and external teams (agencies).
  • Managing the catalogue and product listing of all the categories of items, updating product data, specifications etc.
  • Checking each product page and looking out for inactive listing, errors or mismatches of data and getting them rectified.
  • Ownership of the product catalog, including setting up new product listings, product descriptions, images, pricing, variations and optimizing product detail pages for maximum conversion.

8.Other Responsibilities (knowledge of the same will be an added advantage).

  • Manage and optimize Google Ads and Meta Ads campaigns.
  • Conduct keyword research to identify high-performing keywords for advertising and SEO purposes.
  • Analyze market trends and consumer behavior to provide valuable market insights for campaign optimization and strategy development.
  • Collaborate with the design team to create engaging and effective marketing creatives.
  • Assist in other marketing activities as needed, such as social media management, content creation, and SEO.

9.Candidate Requirements

  • Bachelor's degree in appropriate field of study or equivalent work experience.
  • Fair understanding of marketplace management, sponsored products, advertising campaigns, e-commerce marketing, search engine optimization, keyword bidding and online tracking systems.
  • Experience with data analytics.
  • Must be very good in English.
  • Client management experience at an agency or similar circumstances.
  • Very organized with great attention to detail, highly flexible and adaptable, and comfortable working in a fast-paced environment.
  • Proficient in Microsoft Excel, Word and Power Point.
  • Ability to work both independently and collaborate cross-functionally.
  • Strong analytical skills.
  • Strong planning and project management skills.
  • Team player who can work collaboratively with diverse teams to achieve necessary results.



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