Event Marketing

2 weeks ago

Surat, India Yanolja Cloud Solution Full time

Organizational Overview:

  • Yanolja Cloud Solution Pvt. Ltd. (YCS); formerly eZee Technosys, is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
  • With more than 450+ Team members and 17+ years of experience, YCS currently has 33,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
  • We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, and counting.

Profile Overview:

We are looking for a Digital Marketing Specialist – Events & Webinars to drive audience acquisition and lead generation across multiple regions, including India, Sri Lanka, Thailand, Indonesia, Philippines, South Africa, Uganda, Tanzania, US, and Mexico. The role involves planning, executing, and optimizing multi-channel campaigns to attract the right hospitality professionals to both in-person and virtual events, with a strong focus on delivering quality leads and measurable outcomes.

Roles & Responsibilities:

1) Audience Acquisition & Lead Generation

  • Develop and execute digital strategies to attract mid-tail hotelier leads for webinars and offline events.
  • Use data-driven targeting to ensure lead quality and regional relevance.

2) Channel Management

  • Plan and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms.
  • Leverage organic/paid social media, email marketing, SEO, and partnerships to drive registrations.
  • Explore and test new channels to reach hospitality buyers in target regions.

3) Event Marketing Execution

  • Collaborate with field marketing and event teams to align messaging, timelines, and targeting.
  • Manage event landing pages, registration flows, and UTM tracking.
  • Monitor registrations daily and adjust strategies to meet attendance targets.

4) Analytics & Optimization

  • Define KPIs for campaigns and track performance across platforms.
  • Use tools such as Google Analytics, HubSpot, Meta Ads Manager, and SEM platforms to analyze conversion funnels.
  • Conduct A/B testing on creatives, audiences, and messaging to maximize performance.

Key Skills Needed:

  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, and analytics tools (GA4, HubSpot, SEMrush, etc.)
  • Experience with marketing automation and CRM systems (HubSpot, Salesforce, or Zoho).
  • Ability to create compelling ad copy and localized messaging for diverse markets.
  • Strong project management and cross-functional collaboration skills.
  • Strategic mindset with strong execution ability.

Requirements:

  • 4+ years of experience in digital marketing with a focus on B2B events/webinar lead generation.
  • Proven track record in audience acquisition across multiple geographies, preferably in hospitality or SaaS sectors.
  • Hands-on experience with multi-channel demand generation campaigns.
  • Ability to work across time zones and multicultural teams.
  • Self-starter with excellent analytical and problem-solving skills.

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