SEO Analyst

3 weeks ago

Gurugram, India digitup Full time

Job Information

Department Name

Marketing

Work Experience

1 - 3 years

Date Opened

8/24/2023

Location

Gurugram

Job Type

Junior

About Job

Are you a passionate SEO professional with a proven track record of driving organic traffic and improving search engine rankings? We're seeking an experienced SEO Analyst to join our dynamic team and take the lead in optimizing our online presence. If you're well-versed in utilizing tools like SEMrush, Ahrefs, and Screaming Frog, and have a strong command of technical SEO, on-page, and off-page optimization strategies, we want to hear from you

Responsibilities

  • Keyword Research and Analysis: Conduct comprehensive keyword research using SEMrush and Ahrefs to identify high-potential keywords for both new and existing content.
  • On-page Optimization: Collaborate with our content team to implement on-page optimization strategies, including optimizing meta tags, headers, and content structure to enhance search visibility and user experience.
  • Technical SEO: Utilize your expertise in technical SEO to perform regular site audits using tools like Screaming Frog, identifying and resolving issues related to site speed, crawlability, indexation, and mobile-friendliness.
  • Off-page Optimization: Develop and execute off-page SEO strategies to build high-quality backlinks, foster relationships with relevant websites, and enhance the domain's authority.
  • Competitor Analysis: Monitor and analyze competitor strategies using various tools, extracting insights to refine and improve our own SEO approach.
  • Data Analysis and Reporting: Regularly track, measure, and report on key SEO metrics using tools like Google Analytics, SEMrush, and Ahrefs. Generate actionable insights to adjust and optimize strategies accordingly.
  • Algorithm Updates: Stay up-to-date with the latest search engine algorithm changes and industry trends to ensure compliance and adapt strategies as needed.

Minimum Qualifications

  • Proven experience as an SEO Analyst with a strong track record of improving organic search performance.
  • Proficiency in using tools such as SEMrush, Ahrefs, and Screaming Frog for keyword research, competitive analysis, and technical audits.
  • In-depth knowledge of technical SEO elements, including website structure, crawlability, indexation, and site speed optimization.
  • Demonstrated ability to optimize on-page elements, including meta data, headers, and content, to align with SEO best practices.
  • Experience with off-page SEO strategies, including link building, influencer outreach, and content promotion.
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven recommendations.
  • Familiarity with Google Analytics and Google Search Console for tracking and reporting on SEO performance.
  • Strong communication skills to collaborate effectively with cross-functional teams and present findings clearly.
  • A degree in Computer Science, Software Engineering, or a related field

Perks and Benefits

  • Group Health Insurance
  • OPD Insurance

  • Employee Provident Fund

  • Maternity and paternity leaves

  • Work-Life Balance

  • Competitive salary and benefits package.

  • Regular training sessions and workshops to enhance your skills.

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