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Marketing Manager

3 months ago

Najafgarh, India AEL Global Business Solutions Full time
Company Description:AEL Global Business Solutions is a leading provider of offshore business processing services to freight forwarders. We specialize in helping clients reduce input costs and efforts to hire and maintain full-time employees. Our team offers trained and ready-to-deploy manpower at a fraction of the cost, taking care of the entire process from hiring to payroll processing.

Job Description:

Key Responsibilities

Strategy Development

: Develop and implement comprehensive marketing strategies to increase online presence, drive traffic, and enhance user engagement.Campaign Management

: Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, PPC, email marketing, social media, and content marketing.Brand Awareness:

Develop and execute strategies to enhance brand awareness, ensuring consistent messaging across all marketing channels.Analytics and Reporting

: Monitor and analyze campaign performance, generate insightful reports, and adjust strategies to achieve KPIs and ROI targets.Content Strategy

: Oversee the creation of high-quality, engaging content tailored to different stages of the customer journey.SEO and SEM

: Implement best practices for search engine optimization and manage search engine marketing campaigns to enhance visibility and drive targeted traffic.Social Media Management

: Develop and execute social media strategies to increase brand awareness and engagement across platforms.Collaboration

: Work closely with the sales, product, and customer service teams to align marketing strategies with business goals.Budget Management

: Manage the marketing budget, ensuring effective allocation of resources to maximize return on investment.Market Research

: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.Customer Engagement

: Develop strategies to improve customer retention and loyalty through personalized and targeted marketing efforts.Innovation

: Stay up-to-date with the latest digital marketing trends, tools, and technologies, and propose new initiatives to keep the company ahead of the curve.

Qualifications

Education

: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.Experience

: Minimum of 4 years of experience in marketing, with a strong focus on online growth strategies and digital marketing.Technical Skills

: Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, SEO tools (e.g., SEMrush, Moz), email marketing software, and CMS platforms.Analytical Skills

: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.Communication Skills

: Excellent verbal and written communication skills, with the ability to craft compelling marketing messages.Project Management

: Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.Creativity

: Creative thinking and problem-solving skills to develop innovative marketing strategies.Team Player

: Ability to work effectively in a team environment and collaborate with cross-functional teams.