Digital Marketing Specialist

Are you a creative and tech-savvy individual with a passion for all things digital? We're looking for a Digital Marketing Specialist to help us mark our presence on web. In this role, you'll be the mastermind behind our digital marketing strategies, driving brand awareness and helping us connect with our audience in exciting ways. You'll craft and implement strategies to boost our brand, attract new customers, and make the digital world your playground.
Drops us your resume with portfolio at
Responsibilities
A bachelor's degree or equivalent in Marketing, Business, or a related discipline.
Proven experience as a Digital Marketing Specialist or in a similar role.
Minimum 2 to 3 years of industry experience.
Knowledge of digital marketing trends, tools, and platforms.
Proficiency in website development platforms (WordPress, Wix, Shopify, etc.).
Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO tools (like SEMrush, Ahrefs), social media platforms, email marketing software, etc.
Analytical and data-driven mindset.
Familiarity with HTML, CSS, and web design principles is a plus.
Proven experience managing various digital marketing channels (SEO, PPC, social media, email marketing, content marketing, etc.).
Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are beneficial.
Experience with pay-per-click advertising and bid management tools.
Strong creative and artistic abilities, with good understanding of design principles, layout, and composition.
Ability to create visually compelling designs that effectively communicate brand messages and narratives.
Excellent verbal and written communication skills to effectively convey design ideas, articulate concepts, and present visual designs.
Creative thinking and the ability to adapt to evolving trends.
Qualifications
Create and schedule social media posts, monitor engagement, and respond to comments and messages.
Manage content calendars and ensure content is relevant, engaging, and on-brand.
Set up and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media advertising.
Create and curate high-quality content for websites, blogs, social media, and other digital platforms.
Develop and execute comprehensive digital marketing strategies that align with business goals.
Create and manage marketing campaigns for web, email, SEO/SEM, mobile, and WhatsApp, which involve crafting newsletters and setting up automated sequences for both email and messages.
Manage and execute social media pages & campaigns on platforms like LinkedIn, Facebook, Instagram, YouTube, Twitter, Vimeo, Behance, etc.
Develop and maintain the company website, ensuring a user-friendly experience.
Use analytics tools to track the performance of digital marketing campaigns.
Identify target audiences and market trends to create effective campaigns.
Implement lead generation strategies through various digital channels.
Collaborate with the sales team to ensure seamless lead handover and conversion.
Continuously analyze market and competitor data to refine strategies.
Continuously expand knowledge and skills to bring fresh ideas and design approaches.
Optimize website content for search engines to improve organic rankings and drive organic traffic.
Conduct keyword research and implement on-page and off-page SEO techniques.
Monitor email performance and optimize campaigns for better results.
Monitor ad performance, adjust budgets, and optimize for ROI.
Provide regular reports and insights on campaign effectiveness to make data-driven decisions.
Analyze user behavior and website performance to improve conversion rates.
A/B testing and optimization of landing pages and website elements.
Key Responsibility Areas (KRA s)
1. Traffic Grow th
Objecti ve: Boost website traffic to enhance brand visibility and attract potential leads.
Tas ks:
Develop and implement SEO strategies to increase organic traffic
. Create and execute content marketing strategies to drive visitors through blogs, articles, and other media
. Leverage social media platforms to draw users to the website
.
K PIs
:
Monthly increase in website visitors.
Growth rate of organic traffic
c. Distribution of traffic sources (organic, direct, referral, social).
2. Lead Genera ti on
Objec tive: Generate high-quality leads for the sales team to convert into customer s.
T asks:
Design and manage lead generation campaigns across various digital channels.
Develop optimized landing pages and forms to capture leads
Utilize email marketing and automation for lead capture and nurturing
Optimize PPC campaigns to enhance lead generatio n.
KPIS:
Number of leads generated monthly
Cost per lead (C PL).
Lead conversion rate .
3. Conversion Rate Optimization ( CRO)
Obj ective: Increase the percentage of website visitors who complete desired actions, such as filling out a f orm.
Task:
Analyze user behavior and conversion paths using analytics tools
Conduct A/B testing on landing pages and marketing campaigns
Optimize website and landing pages to improve user experience
Implement personalized marketing tactics to boost conversion rates.
KPIs:
Conversion rate percentage.
Cost per acquisition
(CPA). Reduction in bounce ra te.
4. SEO Per fo rmance
O bjective: Improve the website’s search engine visibility to attract more organic tr affic .
Tasks:
Perform keyword research and incorporate relevant keywords into content.
Optimize on-page elements such as meta tags, headers, and URLs.
Build high-quality backlinks to enhance domain authority.
Ensure site speed and mobile responsiveness are optimized.
5. PPC P er formance
Objective: Manage pay-per-click advertising campaigns to achieve maxi mum R OI.
Tasks:
Set up and manage PPC campaigns on platforms like Google Ads.
Conduct keyword research to identify high-performing terms.
Create compelling ad copy and optimize landing pages for PPC.
Monitor and adjust bids, budgets, and targeting for optimal campaign perf orma nce
KPIs:
Click-through rates
(CTR). Cost per clicks
. Return on ad spend (ROAS).
6. Social Medi a Engagemen t
Objective: Enhance engagement and build a community on social media platf orms.
Tasks:
Develop and implement social media strategies for platforms like Facebook, Twitter, Instagram, an
d LinkedIn. Create and share engaging content tailored to each
platform. Interact with followers, respond to comments, and manage social media con versations.
Run social media advertising campaigns to increase reach and e ngag ement
KPIs:
Number of social media.
followers. Engagement rate (likes, shares , comments).
Reach and imp ressions.
7. Email Campai gn Performa nce
Objective: Drive engagement and conversions through targeted emai l mar keting.
Tasks:
Design and send email campaigns, including newsletters and promoting.
Segment email lists to target different customer groups
effectively. A/B test email subject lines, content, and cal ls-to-action.
Monitor email performance metrics and optimize campaigns acco rdingly.
KPIs:
Open rates. Click-
through rates. Conversion rates from email campaigns.
8. Conte nt Effectiv eness
Objective: Ensure that content drives traffic, engagement, an d con versations
Tasks:
Plan and create high-quality content for the website, blog, an
d social media. Optimize content for SEO and user engagement.
Promote content through various digitals channels.
Measure content performance and adjust strateg ies as needed.
KPIs:
Content views. Shares and eng agement metrics
Lead generation from content.
9. B udget Man agement
Objective: Efficiently manage and optimize the digital marketing budget to ma ximize ROI.
Tasks:
Allocate budget across different digital marketing channe ls and campaigns and Monitor and control spending to stay within budget limits. Analyze the ROI of various marketing activities and adjust budgets accordingly. Report on budget performance
to
stakeholders.
KPIs:
Adherence to budget. ROI on
digital marketing spend. Cost efficiency metrics.
In this role, you'll bring a splash of creativity to our digital marketing efforts, making sure our unique style shines through. If you're ready to be part of our creative studio and help us take the digital world by storm, we'd love to hear from you.

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