Brand Marketing Executive

1 month ago

delhi, India Andamen Full time
JOB DESCRIPTION: Brand Marketing Executive | ANDAMEN
We are making some of the most exciting products in the Indian men’s fashion landscape and are looking to craft the most enriching and authentic storytelling and brand experiences in the consumer space.
Join us if the journey of building one of the most loved lifestyle brands in India excites you. We are looking to expand our Brand Marketing team and are in search of a marketing enthusiast who would play a key role in developing and executing brand strategies to achieve business goals.
Your responsibilities:
Brand calendar: plan and manage the marketing calendar, as well as all product launches and brand marketing campaigns. Orchestrate their achievement across all stakeholders (internal and external) with end-to-end drive, ownership, and effective relationship management.
Project management: Manage internal processes and coordinate with external agencies to ensure all processes are streamlined and deadlines are met. Facilitate communication and collaboration among all stakeholders to ensure project success.
Marketing budget: assist in monitoring and optimizing the brand marketing budget
Asset production: manage the internal and external production of allocated assets and campaigns including their photography, videography, content, etc.
Brand positioning: ideate and iteratively refine our positioning and storytelling. Work closely with the Creative teams on campaign strategies and performance reviews. Run programs to seep the brand values everywhere.
Research & benchmarking: conduct market research and analysis to benchmark campaigns, and positioning strategies. Identify media, influencer and celebrity interactions and collaborations
Data analysis & insights: Analyze data and metrics to derive actionable insights for informing marketing strategies and campaigns. Track, measure, and report on key performance indicators (KPIs) to optimize marketing efforts and enhance ROI.
The role reports into AVP, Brand Marketing
What we’re looking for:
1-3 years of experience in brand marketing in the fashion/ lifestyle industry. Preference for candidates with men’s fashion experience
Highly motivated individual with excellent execution and management skills for managing projects
Someone who can manage multiple responsibilities and can switch from one to the other seamlessly while meeting deadlines
Strong sensibility for brand positioning with a mind for the nuances that matter
Excellent communication and people skills
Has a strong intuitive understanding of data and analytics
Passionate and love doing more things beyond boundaries
About Andamen:
We are a sophisticated homegrown men’s fashion company. Our vision is to elevate men’s style and simplify shopping. We have dedicated ourselves to crafting sustainable fashion for a growing community of modern Indian men. The ones who enjoy a sophisticated lifestyle and look to invest in their style. Those who value having the nicest ingredients from all over the world lovingly made for Indians, in India, with incredible care and craftsmanship.
We are a young and rapidly growing team building a brand that intersects creativity, craftsmanship, and technology. We create products and interfaces that blend an Indian point of view with international sensibilities. Andamen was launched in January 2016, and has grown rapidly since then and has been featured in Economic Times, HT Mint, India Today, Indian Express, Man’s World, Rolling Stone, Verve, LBB.
is owned by Impulse, one of India’s leading fashion supply chain companies. Impulse provides comprehensive design-to-delivery supply chain services to a global and Indian brands and retailers including ASOS, Debenhams, Next, Paul Smith, Shinsegae, Tommy Bahama etc. The product categories include apparel, accessories, footwear, leather garments, home furnishings, costume jewelry and hard goods. Founded in 1982, Impulse has since grown to a team of over 400 employees across multiple offices in India and Bangladesh.

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