Director - Marketing

1 week ago

Bangalore City, India Royal Brothers Full time
Company Overview: Join one of India's largest motorcycle rental companies, renowned for it's extensive fleet and exceptional service. We are present in 8 states and 20+ cities across the country. Operational since 2015, we have served over 7 lakh bookings.

Position Overview: As the Director of Marketing, you will be responsible for developing and executing the marketing strategies that drive our brand's growth and visibility in the B2C market. You will lead a dynamic team, collaborate closely with cross-functional departments, and leverage your expertise to elevate our brand presence nationwide. Challenges and Opportunity:Given the rapid year-on-year growth of the two-wheeler rental industry and its nascent stage in a market as expansive as India, coupled with our leadership position in the segment, we are strategically positioned for substantial growth. We have a unique opportunity to establish our two-wheeler rental brand as a household name throughout India, present in every city, and to make our company synonymous with the industry itself The marketing challenge encompasses two primary objectives: accelerating industry growth beyond organic rates and simultaneously establishing our brand. This dual mandate presents a uniquely demanding opportunity for any marketer. Key ResponsibilitiesAnything and everything marketing right from strategy to handling teams to execution to budgeting to driving results.

Qualifications:Experience: 6+ years in marketing roles with at least 3 years in a leadership position, in B2C or consumer-facing industries.Demonstrated Success: Must have a track record of successfully implementing marketing strategies and a deep understanding of the factors that contributed to their effectiveness.Must possess extensive knowledge and hands-on experience across all verticals of marketing, including digital, traditional, content, social media, SEO, PPC, and analytics.Proven ability to develop and implement successful marketing strategies that drive business growth and customer engagement.Exceptional leadership and communication skills with the ability to inspire and motivate a diverse team.Analytical Mindset: Data-driven decision-making approach with proficiency in marketing analytics and KPI tracking.Innovative thinker with a passion for creating compelling brand narratives and customer experiences. Bachelor's degree in Marketing, Business Administration, or a related field;

MBA preferred. Join Us: If you are a strategic marketer with a passion for motorcycles and adventure, and if you thrive in a fast-paced, collaborative environment, we invite you to apply. Help us drive the next phase of growth for our brand and create unforgettable experiences for our customers across India

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