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Influencer Marketing Specialist
2 weeks ago
Influencer Marketing Executive Responsibilities:-Has handled Influencer Marketing budgets of 15L+- Worked on YouTube Influencers & Instagram Influencer- Understands how to look at data, GA, excel- Worked on skin, makeup brands- Very good knowledge on Influencers- Initiate and plan creative and strategies influencer strategies and campaign plans- Research relevant industry experts, competitors, target audience and users- Keep up to date on emerging trends, technologies and influencers- Liaise with the marketing team to support in creating and coordinating marketing strategies that work across different channels- Support the divisional team managing performance and ensuring the program is running efficiently and optimising investment.- Plan influencer events and social activations with the Education & Content Manager and Social Media Coordinator, e.g. ambassador giveaways, takeovers and features to celebrate our ambassadors and create a positive community experience.-Curate personalized gifting for our top influencers to develop relationships.Repurpose content for brand use, including paid ads.-Measure key KPIs and provide regular reporting on program development-Curate personalized gifting for our top influencers to develop relationships.-Repurpose content for brand use, including paid ads.-Collaborating with the Operations Team to ensure campaigns are deployed on-time.
Requirements and skills- Knowledge of Managing brand- Carried out campaigns for brands- Insta and YouTube brand- Skincare and makeup brand- upto 50 lakh budget need to be managed-
Exemplary organization skills, communication skills, reporting skills and proficiency in Microsoft Office, Keynote, Adobe Suite, Canva and Shopify+- Team player- able to collaborate across functions- Initiative- able to think outside of the box- Organised & Creative- Driven and goal orientated- Can build strong relationships- Can work cross functionally across teams Qualifications- Proven work experience as a Influencer Marketing Executive- Experience 3 to 5 years
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